Nokia HERE New Location & Mapping Service for 'iOS, Android, Firefox OS and Windows Phone' Announced

Nokia rebranded its location and mapping service -- now called HERE, will deliver world's best maps and location experiences across multiple screens and operating systems. "With "HERE" we can extend our 20 years of location expertise to new devices and operating systems that reach beyond Nokia. As a result, we believe that more people benefit […]

Nokia rebranded its location and mapping service -- now called HERE, will deliver world's best maps and location experiences across multiple screens and operating systems.

"With "HERE" we can extend our 20 years of location expertise to new devices and operating systems that reach beyond Nokia. As a result, we believe that more people benefit from and contribute to our leading mapping and location service," said Nokia President and CEO Stephen Elop.

To further extend its location services, Nokia also launched a maps application for iOS under the HERE brand. Based on HTML5, "it will include offline capabilities, voice-guided walk navigation, and public transport directions," Nokia said.

The application is scheduled to be available for free download from Apple's App Store in the coming weeks.

Nokia also plans to debut a mobile Web version of HERE Maps for the new Firefox OS next year. To this end, Nokia and Mozilla entered in to a strategic partnership to give people the best mapping experience on Firefox OS.

"Mozilla is a leader in HTML5, building the Web as a platform for developing compelling applications, and location is a key part of that platform," said Jay Sullivan, Mozilla Vice President of Products.

To enable partners to create location-based applications for Android devices with Nokia's leading content--the company today, demonstrated an Android OS-based reference application --and announced "the availability of a HERE SDK for Android OEMs in early 2013."

Nokia also announced of acquiring Berkeley, Calif. company earthmine, to advance the 3D capabilities of HERE. "The company's reality capture and processing technologies will become integral parts of HERE's 3D map making capabilities," Nokia stated.

Finally, Nokia said that its Nokia City Lens, exclusive for Lumia devices, will now providing a LiveSight-enabled experience.

"LiveSight(TM), is a technology is based on a highly accurate, 3D map of the world and "provides the most precise and intuitive augmented reality experience and uses a phone's camera viewfinder to make discovering the world as easy as lifting up a phone"," explains Nokia.

HERE iOS app: Save a map area\HERE iOS app: walk voice guidance

HERE iOS map app: PT direction list viewHERE iOS map app: Traffic layer