Update 11/16: On May 31, Google Shopping, was made avilable in the U.S. -- now today, Google is rolling out the Shopping to other countires including: United Kingdom, Germany, France, Japan, Italy, Spain, Netherlands, Brazil, Australia and Switzerland.
For those now aware, "Google Shopping is built on Product Listing Ads, and the comapy begun transition from Google Product Search in the U.S. to Shopping in may."
Google says its rolling the Shopping gradually to give merchants time to make this transition and optimize their campaigns, with "the first major change taking place on Feb 13, 2013, when visually cleaner results for shopping queries, including some new commercial formats on Google.com will display products in a single unit, will replace current search results."
"These new commercial formats will be labeled as "Sponsored" and appear in the space currently occupied by AdWords ads."
Starting today, Google says it'll begin testing this new format for a small percentage of searches.
The transition to the commercial model will be complete by the end of Q2 2013.
To learn more and get started merchants can visit this Help Center article.
Just in time for holidays, Google Shopping announced a set of new tools to help get an early and stress-free start on holiday shopping.
Explore products in 360-degree detail on Google Shopping. Now, when searching for toys on Google Shopping, "you can see 360-degree photos of the products," informs Google. "Just look for the "3D" swivel icon on the product image to see the toy in 360-degree view, on HTML5 enabled browsers," Google added.
Google has also put together a Holiday Toy Collection featuring this enhanced imagery--explore the collection on this site. 360-degree imagery is coming for other types of products soon.
Shortlists make it easier to research products and plan purchases with friends and family. "Instead of using bookmarked websites and docs containing long lists of URLs, or back-and-forth emails with friends, you can now consolidate all your shopping research in one place," Google said.
To create a Shortlist, visit google.com/shopping/shortlists or clicking the "Add to Shortlist" button as you browse products on Google Shopping.
With Shortlists you can:
- Keep track of products you like from Google Shopping and across the web
- View product photos, prices and specs side by side
- Share your Shortlist with friends, who can add their own ideas
Google Shopping now shows discounts or store promotions on the products you're viewing. If discounts or promotions are available, "you can click on the link and visit the retailer's site to redeem the offer."
Here're a few more new Google Shopping features:
- "Read reviews from people you know and write your own product reviews on Google Shopping.
- Now you can view "visually similar" results for even more types of products and categories, including jewelry, coats, handbags and more.
- Look for the Google Trusted Store logo as you shop. It indicates a store ships quickly and delivers excellent customer service.
- Browse holiday catalogs from the top retailers directly on Google Shopping," Google added.