Bing Ads, Yahoo! Bing Network Now in 22+ Countries, 4 Continents; Bing Ads Introduces 'Bid Recommendations' Oct Update 'Reporting, Bing Ads Editor, Import Campaigns' and More

Initially, rolled out to a few select markets, Bing Ads and the Yahoo! Bing Network, now available in over 22 countries and four continents --expands to European and LATAM.Bing is now at the center of a consumer's online experience whether on PCs, tablets, Windows Phone 8 or Xbox. And, the team says, they'll continue to […]

Initially, rolled out to a few select markets, Bing Ads and the Yahoo! Bing Network, now available in over 22 countries and four continents --expands to European and LATAM.

Bing Ads and Yahoo! Bing Network now available in 22 countries, expands to European and LATAM

Bing is now at the center of a consumer's online experience whether on PCs, tablets, Windows Phone 8 or Xbox. And, the team says, they'll continue to integrate Bing into future devices to help drive volume, and provide engaging experiences for both consumers and advertisers.

Bing says, that according to the most recent comScore numbers, "the number of unique searchers who use Bing and/or Yahoo! but not Google numbers 83 million."

Adding, Bing said, "comScore also tells when looking at the Buying Power (BPI) for all Bing/Yahoo searchers, which is 223, meaning that searchers on the Yahoo! Bing Network are likely to spend 123% more than the average internet searcher. The WW BPI index for Bing/Yahoo searchers who don't use Google (the 83 million mentioned above) is even more dramatic at 417. That means they're likely to spend 317% more than the average internet searcher. That is an audience every advertiser should be intent on reaching."

Also, the Bing Ads October release now avilable focuses primarily on improving Yahoo! Bing Network campaign management experience include: "Sitelink Extensions for U.S. Advertisers, enhancements to the Ad Preview Tool, and targeting enhancements via Search Query Location Intent capabilities." Here're the deatils of the update:

Import for Location Exclusions update "ensures that Location Exclusions are also included in the import, allowing you to specify specific locations you do not wish to target," Bing explains. "This update is now live both within Bing Ads Editor and via the Bing Ads web interface with your choice of importing directly from Adwords, via a file or through the Google API in Bing Ads Editor," the team added.

Transition to Nielson DMAs rolls out to all advertisers currently targeting metros will be automatically migrated to DMAs. "If you have campaigns or ad groups currently targeting metros, we recommend that you follow the steps outlined in Peter Yang's previous posts for either API users or non-API users to ensure a smooth migration," Bing said.

Bing Ads Editor updates nows offering:

Long Ad Titles Preview feature that provide a preview of how your ads will look when displayed across the Yahoo! Bing Network on both the Mainline and on the Side bar. "The preview will help you format your ads for maximum impact."

This update is available for all English-speaking markets (US, UK, Canada, India, Singapore).

New Bulk Download API should result in improved performance when downloading accounts to the Bing Ads Editor.

Showing Aggregated Quality Score report is now available via the Bing Ads web user interface on both the ad group and campaign level.

Bing Ads Showing Aggregated Quality Score at the Ad Group and Campaign Levels

Bing Ads also released update to Search Campaign Change History Report and "will now also track IP Exclusions and Location Exclusions."

Those new, "Search Campaign Change History Report in Bing Ads, is a helpful way to keep track of changes made to your campaigns - and who made them -- that could have resulted in either a positive or negative performance impact. The Change History report currently tracks changes made to the attributes of both ad distribution and site exclusions."

Enhancements to the Answer Bar "making default content specific to each page in Bing Ads." In addition, "you can move and resize the window, and the Answer Bar is now collapsible down to just the Help icon," Bing informs.

But you can have up to 5:

  • "Help- easy access to the Bing Ads Help documentation.
  • What's New- quickly browse the latest Bing Ads updates.
  • Known Issues- review this section if you're having trouble with any functionality in Bing Ads.
  • Contact Support- help via phone, chat, email and more is just a click away.*
  • Community- check the Bing Ads Community site for helpful tips via our blogs and forums," Bing added.

Bing Ads Enhancements to the Answer Bar

Bid Recommendations in Bing Ads is now available. How are the recommendations being generated?

"For existing keywords registered in your campaigns, the recommendations are based upon an on-going marketplace analysis for the past 7 days and your keyword performance record. And, for new keywords you are adding to your campaigns, the recommendations are based upon an on-going marketplace analysis for the past 7 day," Bing explains.

Bid Recommendations in Bing Ads

Following is an overview of this new function and its best practices:

Suggestions from Bid Recommendation - "If sufficient data is available, Bid Recommendation provides bid suggestions for three different locations on the first page of search result," Bing writes.

Bing offer following best practice of adopting Bid Recommendations:

  • "The recommendations are based upon historical data. You need to also consider future marketplace dynamics that might impact your bids
  • Recommendations for the new keywords are based upon the general marketplace competition only. Check their recommendations again after having activated them for a week. You will receive more specific bidding guide reflecting observed strength for those keywords.
  • If bid recommendations are not available, a good starting bid is $0.30 which could get you into mainline location or top of sidebar location," Bing added.

Here is how to access Bid Recommendation:

How to access Bid Recommendations in Bing Ads