Microsoft Retail Store Corte Madera; Agile Platform for Intelligent Systems; Signed exFAT Licensing with Five Comapnies; $100M Investment in Brazil

Microsoft opened a new retail store in Corte Madera, Calif. The opening, one of many at Microsoft in recent weeks, is part of the company's ongoing expansion of its brick-and-mortar retail stores program."We've welcomed more than 15 million customers and counting so far, and have learned a lot from them," said Jonathan Adashek, general manager […]

Microsoft opened a new retail store in Corte Madera, Calif. The opening, one of many at Microsoft in recent weeks, is part of the company's ongoing expansion of its brick-and-mortar retail stores program.

"We've welcomed more than 15 million customers and counting so far, and have learned a lot from them," said Jonathan Adashek, general manager of Communications Strategy. "Having this direct connection to our customers has really helped us better understand their tech needs," Adashek added.

The company opened its first store in Scottsdale, Ariz., in 2009. Microsoft now has 30 stores in the U.S. including one that opened earlier this month in Puerto Rico, and another opening today in Cincinnati, Ohio.

The company's first international Microsoft retail store will open in Toronto in Canada on Friday, Nov. 16.

Microsoft Retail Store in Corte Madera, Calif

Also, Microsoft signed a patent licensing agreements for the use of the latest Extended File Allocation Table (exFAT) with five companies, include: "Sharp, Sigma, NextoDi, Black Magic and Atomos Global."

"The agreements cover Sharp Android tablets, Sigma and NextoDi high-end cameras and accessories, and Black Magic and Atomos Global broadcast-quality video-recording devices," Microsoft announced.

Microsoft pledged a US$100 million investment in a series of research, development and entrepreneurial initiatives in Brazil, to be hosted in the Barão de Mauá building, a historic heritage site of the city of Rio.

Microsoft's announces creating a more agile platform for Intelligent Systems that helps solution providers respond to a rapidly evolving marketplace.

Michael Beck, dirctor of program management for Windows Embedded at Microsoft, says "this approach can allow customers to build solutions that drive customer loyalty by offering personalized experiences, help deliver superior patient care, identify opportunities for heightened production efficiencies or suit just about any other business scenario."

Examples have already started appearing within the retail, healthcare, manufacturing and automotive industries.

"In every industry, companies are as unique as individuals. Their processes are their secret sauce. And finding the right software to support those processes can create a huge competitive advantage. Nowhere is this more true than the world of embedded software. Instead of simply building standalone devices, the embedded market has evolved dramatically in the past few years toward the concept of intelligent systems, where devices are connected across a corporate network to software and services running on the back end or in the cloud," said Beck.

Bing It On Tent at Microsoft Retail Store, Corte Madera, Calif