DoubleClick Ad Exchange Announces Buyer's SSL Requirement; Affiliate Advertising on Google Shopping Beta in U.S. Launches

Google's DoubleClick Ad Exchange team announced the upcoming SSL requirement of its buyers. "To provide greater security and ensure the privacy for our users, all ads, whether display or in-stream video, that are served to signed-in Google users must be Secure Socket Layer (SSL) compliant no later than January 15, 2013," Google posted. After this […]

Google's DoubleClick Ad Exchange team announced the upcoming SSL requirement of its buyers. "To provide greater security and ensure the privacy for our users, all ads, whether display or in-stream video, that are served to signed-in Google users must be Secure Socket Layer (SSL) compliant no later than January 15, 2013," Google posted.

After this date, the amount of inventory available on Google properties to non-SSL compliant buyers will be limited.

Key requirements:

  • "DoubleClick Ad Exchange (AdX) buyers must declare that a 3PAS ad is SSL-compliant via Real-Time Bidding (RTB) in the BidResponse or the AdX UI
  • All 4th-party calls to other technologies must be made from SSL-compliant vendors that have been certified by Google
  • All video companion banner ads must be SSL-compliant," informs Microsoft.

Google has been testing Affiliate Advertising on Google Shopping for nearly six months in alpha and is now opening up the beta to additional participants, according to Eric Tholomé, product management director of Google Shopping.

The company is exploring ways for US-based affiliates to participate via Product Listing Ads (PLAs) for US-based merchants, who may submit feeds targeting the US audience only.

Affiliate Advertising Beta on Google Shopping in the U.S.

According to Google Help pages, Google Shopping does not allow the promotion of affiliate or pay-per-click links, products sold through a commission-based relationship, or sites that bulk list products fulfilled through drop-ship consolidators unless affiliates are part of Affiliate Advertising on Google Shopping (Beta) and follow its specific policies.

This includes item pages that are made up almost entirely of advertisements, or pages where advertisements obstruct the view of the submitted product.

"Aaffiliates create a sub account in AdWords for each merchant they work with. Then they submit feeds for the products they wish to advertise, keeping the data as up-to-date as possible. To preserve the consumer experience, links must resolve directly and immediately to the landing page for the product on the merchant's web site," explains Google.

Affiliates participating in Affiliate Advertising on Google Shopping (Beta) are subject to all terms of the Google Shopping policies for the US subject to the following terms:

  • "Affiliates must be U.S.-based
  • Affiliates must submit feeds for U.S.-based merchants only
  • Affiliates must submit feeds targeting the US only
  • Affiliates must create a separate subaccount for each of the targeted merchants. Each merchant should get exactly one subaccount.
  • Each subaccount must be associated with a merchant site: this is a URL, and often simply a domain name, which refers to the merchant's original website.
  • Affiliates must submit product offers where the links resolve directly and immediately to the corresponding landing page for the product on the merchant's site
  • Affiliates must provide the most up-to-date data to the best of their ability
  • We reserve the right to terminate a particular affiliate, an Affiliate sub-account or the entire Affiliates Beta program at any time without notice," informs (via) Google.

Those interested can sign-up here.