Bing Synonyms API Available from Windows Azure Marketplace

Bing Synonyms API Customer Technical Preview (CTP) is now available through Windows Azure Marketplace."The Synonyms API returns alternate references to real world entities like products, people, locations, and more.""These synonyms are mined using data assets gathered by Bing with a measured precision (percentage of correct synonym pairs) of roughly 90%. Knowledge of these entity-synonym pairs […]

Bing Synonyms API Customer Technical Preview (CTP) is now available through Windows Azure Marketplace.

"The Synonyms API returns alternate references to real world entities like products, people, locations, and more."

"These synonyms are mined using data assets gathered by Bing with a measured precision (percentage of correct synonym pairs) of roughly 90%. Knowledge of these entity-synonym pairs can dramatically improve results coverage for product search, local search or people search by mapping the user submitted synonym to the root entity. Results are returned in either XML or JSON," explains Bing.

For instance, the API intelligently matches the following real world entities to commonly used synonyms," explains Bing:

Product synonyms: "Canon 600D" is synonymous with "canon rebel t3i", etc
People synonyms: "Jennifer Lopez"" is synonymous with "jlo", etc
Place synonyms: "Seattle Tacoma International Airport" is synonymous with "sea tac", etc

During the CTP, "developers will have free access to the API up to the monthly cap of 5,000 API calls," Bing said.

Get started in the Windows Azure Marketplace sign-up here.

Read this Developer Guide and this FAQ's on getting started with the Synonyms API.

While you can still rely on the Bing web experience in Internet Explorer, you'll see elements like autosuggest and search are designed for touch allowing you to seamlessly interact with search with a tap or swipe.

Fast and fluid scrolling through the continuous list of results with a swipe of your finger allows you to quickly scan through results. Rich answers provide a glance-able way to experience search. Your eyes quickly pick up the differences amongst search results based on smart captions and image previews urging you to click or tap into the search results.

Check out the following video: