Update 11/04: After, U.K. court';s slap, Apple came down from cloud 9, tonning down the attitude and re-issued the "correct apology" to Samsung on its U.K. website and in newsprint ads. Blow is the pared-down version that appears in a link at the bottom of the company's U.K. homepage and the news paper ad running in the U.K. papers.
Following a court order, Apple has earlir posted an apology explaining that Samsung did not copy the iPad's design on its U.K. website, today, the U.K. Court of Appeal in London asked Apple to replace the apology with a new notice acknowledging the inaccurate comments in the next 24 hours.
"I'm at a loss that a company such as Apple would do this," Judge Robin Jacob said today. "That is a plain breach of the order."
Apple must now add a three sentence note on its homepage in acknowledgment of "the incorrect statement," with a link to a new notice, the judges said today.
Apple in its original apology addd extra paragraphs quoting "favorable points" in its favour from the initial ruling that described Samsung's tablet as "not as cool":
The court's initial order to post a notice was designed to correct the impression that the South Korean company was copying Apple's product. Apple's post, criticized by judges today, inserted four paragraphs including excerpts of the original "cool" ruling and details of similar German lawsuits that the court today said weren't true."I'm at a loss that a company such as Apple would do this," Judge Robin Jacob said today. "That is a plain breach of the order."
Apple's request for 14 days to make changes was rejected, with the judge saying, "I would like to see the head of Apple make an affidavit setting out the technical difficulties which means Apple can't put this on" their website, Jacob said. "I just can't believe the instructions you've been given. This is Apple. They cannot put something on their website?"
Apple lawyer Michael Beloff made the following statement:
The notice "is not designed to punish, it is not designed to makes us grovel," Michael Beloff, a lawyer for Apple, said in court today. "The only purpose is to dispel commercial uncertainty."
Apple last week unveiled iPad mini, now a banned iPad mini promo has surfaced on YouTube by John Elerick which plays on the cliches and omissions Apple is often question for.