Google Analytics's Cost Data Import tool in public beta allows Analytics users to import their cost data from any digital source -- such as paid search providers, display providers, affiliates, email, social and even organic traffic.
Your imported cost data can be viewed in two places: "in a new report called Cost Analysis in Traffic Sources, and in the newly publicly available Attribution Modeling Tool," informs Google. These reports show you how all your digital marketing channels are performing compared to each other, so you can make better decisions about your marketing programs.
Cost Data Import "will be rolling out over the next month. If your account has been enabled, you should be able to see the Cost Analysis report show up in the Traffic Sources menu on the left-hand side of the Google Analytics interface (in the Standard Reporting tab)," Google added.
DoubleClick Search (DS) now supports managing campaigns for Yahoo! JAPAN accounts!
"DS is a powerful search engine management tool that many of the largest ad agencies use to manage ad campaigns across multiple search engines: Google, Bing, Yahoo! -- and now, Yahoo! JAPAN," announced the DS team.
Now, all of the following functionality is also supported for campaigns running on Yahoo! JAPAN, in addition to functionality that is unique to Japan, like prefecture-level targeting:
- Easy and efficient workflow and reporting: Backed by Google's global infrastructure, and AdWords-inspired interface - "DS gives you a zippy, responsive experience, whether you're managing keywords in the thousands or in the millions," informs DS team. Additionally, "robust bulk management, scheduling and rules-based automation tools make managing even the largest search campaigns easier." "Data from search engines is updated every 15 minutes and website action and transaction data feeds into reporting, so you can make smart decisions from the most accurate and fresh data," the team added.
- High-impact campaigns: Performance Bidding Suite ensures each yen you spend maximizes the impact of your campaigns. "Choose from position, spend, or ROI goals, or combine goals to align with your unique objectives," the team said, adding, "Real-time trend analysis captures every opportunity by detecting fluctuations (seasonality, offline events and trends) and responding in real time to make the most relevant decisions."
- Holistic campaign management: DoubleClick's universal conversion pixel offers holistic, de-duplicated metrics across search and other channels for better cross-channel analysis and decisions, eliminating the need to reconcile reports. "Add offline conversions to DS reporting (like call tracking) and change the data in existing conversions to ensure all your business data is updated and available for analysis and optimization," the team adds.