Bing Ads Announces Unique Landing Pages by Match Type

Bing Ads is introducing a new capability to specify different landing pages depending on the match type chosen. The ides is to help advertisers assign a unique destination URL for each of bidded keyword match types within the same ad group, ability to pause or resume bidded match types independently even if they are for […]

Bing Ads is introducing a new capability to specify different landing pages depending on the match type chosen. The ides is to help advertisers assign a unique destination URL for each of bidded keyword match types within the same ad group, ability to pause or resume bidded match types independently even if they are for the same keyword.

In a blog post, Bing Ads announced that with upcoming "Landing Page by Match Type," "you'll be able to do both within Bing Ads Editor and our user interface (UI). You can even assign unique params for each bidded keyword match type."

Here are some important notes for advertisers re. this feature:

  • "Enablement of Landing Page by Match Type for your account may take up to 12 hours. While your ads will continue to serve during this time, the Campaigns tab will not be functional or accessible.
  • Make sure you are using Bing Ads Editor version 8.3 or newer. Earlier versions of the tool (formerly referred to as adCenter Desktop), versions 8.2 and older, will not support Keyword by Match Type.
  • Under this new functionality content match will only show up if you have a keyword level content match bid or if your ad group is running only on the content network. Previously, content match was displayed along with exact, phrase and broad match if you had ad groups running on our search and content network," informs Susan Waldes, client services manager at PPC Associates.

"This specific change isn't huge, but taken with all the other recent changes, the platform is becoming less onerous to manage and a much more attractive option for providing clients with significant incremental search traffic beyond AdWords, without having to weigh that potential gain against the tracking, management and optimization headaches historically associated with adCenter," writes Waldes.

Also, incase if you missed recent Bing Ads releases, here's some video featuring the newly launched:

New Reporting experience: Create reports more easily with our updated Reports tab.

Sitelink Extensions: Create ads with direct links to the most relevant pages on your site.

Location Exclusions: Exclude specific countries, states, cites, and metro areas from your ad campaign.

Ad Rotation: Compare how various ads perform, and test different selling points that can connect better with diverse audiences.