Twitter 'Over 2,000 Ways to Interact with Tweets'; Gender Targeting for Promoted Products Available to All

Twitter highlights how the company is making the tweets more interactive -- Twitter says, that in addtion to "Twitter Card," today there are more than 2,000 ways to bring more interactive and engaging Tweets to your stream -- on twitter.com, as well as Twitter for iPhone, Android and BlackBerry.Twitter was introduced earlier this summer, and […]

Twitter highlights how the company is making the tweets more interactive -- Twitter says, that in addtion to "Twitter Card," today there are more than 2,000 ways to bring more interactive and engaging Tweets to your stream -- on twitter.com, as well as Twitter for iPhone, Android and BlackBerry.

Twitter was introduced earlier this summer, and bring the ability to expand Tweets to see content previews, photos and videos right within a Tweet. When you click a Tweet that contains a link to a partner site, the Tweet will expand, and you'll be able to see more content directly within it.

Twitter Card brings expanded tweets to Twitter.com, Twitter for iPhone and Android and BlackBerry

Thanks to Twitter Card, you can now:

Amazon now lets you view product descriptions, prices, ratings and reviews within a Tweet. It also offers the option to include the @username of the seller, so buyers and sellers can connect directly on Twitter.

Soundcloud let you preview songs that others are sharing on Twitter. Soundcloud even lets you 'like' a song, or share it via Twitter, Facebook, Google+ or email right from the Tweet.

Fandango, lets you see trailers and videos of the hottest movies out in theaters, view Path photos shared on Twitter, or decide whether or not to take your umbrella with you by checking out Tweets with links to The Weather Channel. You can even use Tweets to shop -- expand a Tweet with a link to Topfloor to view videos for their sales.

For more information on how to participate in this program and show more content in Tweets that link to your site, visit our developer site.

Twitter now allow gender targeting for Promoted Products. now available to all marketers. The company in a blog post notes, similar to interest targeting, "we're able to understand gender by taking public signals users offer on Twitter, such as user profile names or the accounts she or he follows. We have strong confidence in this approach. A panel of human testers has found our predictions are more than 90 percent accurate for our global audience. And where we can't predict gender reliably, we don't -- and those users won't be targetable through this feature."