Improved Conversion Optimizer and Enhanced CPC Rolling Out to AdWords

To help you get better performance with AdWords, Google announced upcoming improvements for Conversion Optimizer and Enhanced CPC rolling out during the week of November 12th, 2012."Using AdWords Conversion Optimizer or Enhanced CPC can help you get more conversions at lower cost, and reduce the time required to manually optimize your bids. When using either […]

To help you get better performance with AdWords, Google announced upcoming improvements for Conversion Optimizer and Enhanced CPC rolling out during the week of November 12th, 2012.

"Using AdWords Conversion Optimizer or Enhanced CPC can help you get more conversions at lower cost, and reduce the time required to manually optimize your bids. When using either one, changing your ad rotation from "Optimize for clicks" to "Optimize for conversions" increases conversions by an average of 5%. That's because "Optimize for conversions" shows your higher-converting ads more often," explains Google.

For more information on Conversion Optimizer and Enhanced CPC, watch the two videos embedded below, and to learn more about ad rotation, check out this AdWords Help Center article.

Here is what's changing on Nov 12th:

  • New ad rotation default when using Conversion Optimizer or Enhanced CPC. "When you first activate Conversion Optimizer or Enhanced CPC in a campaign, your ad rotation setting will change to "Optimize for conversions" by default," Google informs. This is the recommended setting to get the most conversions, but it can be changed to a different option.
  • Eligible campaigns will switch to "Optimize for conversions." All campaigns using Conversion Optimizer or Enhanced CPC which are set to use "Optimize for clicks" will be switched to "Optimize for conversions." To opt out of this update, use this form up until November 9th (Note, you may miss out on getting more conversions by doing so).
  • "Rotate evenly" change for campaigns using Conversion Optimizer or Enhanced CPC. Campaigns set to "Rotate evenly" automatically begin to optimize for clicks when ads in an ad group are unchanged for 90 days. Similarly, "when using Conversion Optimizer or Enhanced CPC, campaigns set to "Rotate evenly" will automatically begin to optimize for conversions when ads in an ad group are unchanged after 90 days," Google said.