Enhancing Location Targeting with Search Query Location Intent in Bing Ads

Location Targeting in Bing Ads gets an enhancement to help reach the most relevant searchers based on not only their physical location, but the locations in which they express interest in their search queries.Starting now, "you can reach users who may be searching for your business at a certain location even if they are physically […]

Location Targeting in Bing Ads gets an enhancement to help reach the most relevant searchers based on not only their physical location, but the locations in which they express interest in their search queries.

Starting now, "you can reach users who may be searching for your business at a certain location even if they are physically not present there," Bing Ads team announced.

This enhancement is effective in the US market today and will be available in the rest of the supported markets within next few days.

Advertisers under the Advanced Location Options, can choose the following option: "show ads to people in, searching for, or viewing pages about your targeted location; or Show ads to people in your targeted locations."

"Using these settings in your campaign will target users who are physically located in Redmond, as well as those who expressed intent about Redmond even if they were located elsewhere," Bing said.

Bing says, this targeting enhancement builds upon the existing capability which allowed targeting users worldwide based on the websites they're visiting. "Those already opted into that option, will automatically start receiving traffic based on location intent in a user's search query."

Of course, not all businesses want to target users physically located outside their target area. If you would like to limit your traffic to the targeted location only, "just select the second option "Show ads to people in your targeted location," the team informs.

Bing Ads also enhanced the Geographical Location Reportunder Targeting, "to help understand where the target audience is located when they are matched based on the search query location." Adding, the team says, in the coming days, a new query location fields in the report will help slice traffic by query location, by physical location, or both.