Keyword Destination URLs in All Markets Now Available in Bing Ads UI and Bing Ads Editor

Bing Ads now supports a dedicated field to manage keyword destination URLs, that can help you improve the relevance of your search ad. "The new "Keyword Destination URL" feature lets you set specific landing pages for each keyword and match type combination," announced Bing Ads team. "If you're using keyword {param1} as a workaround to […]

Bing Ads now supports a dedicated field to manage keyword destination URLs, that can help you improve the relevance of your search ad. "The new "Keyword Destination URL" feature lets you set specific landing pages for each keyword and match type combination," announced Bing Ads team.

"If you're using keyword {param1} as a workaround to set keyword specific landing pages (in search ads), you can continue to use the existing {param1}. There is no change in {param1} support and Bing Ads will continue to support it as a regular parameter (or string) replacement or Destination URL replacement," explains the team.

How does the Keyword Destination URL feature work?

"When a keyword say "Coffee" is searched and the ad is placed on the Yahoo! Bing Network - the URL upon clicking the ad is http://www.example.com/coffee which is set at the keyword "Coffee." When the keyword "Tea" is searched and the ad is placed on the Yahoo! Bing Network - the URL upon clicking the ad is: http://www.example.com which is set at the search ad level," the team explains.

Keyword specific Destination URL feature is now available in Bing Ads and Bing Ads Editor.

In Bing Ads UI it appears in the Keyword grid, a new Destination URL column now appears. And, in Bing Ads Editor UI it is in the Keywords tab, you can find the new Keyword Destination URL column and field.

Keyword Destination URL field in Bing Ads UI

Keyword Destination URL field in Bing Ads Editor UI

Bing notes, that "Bing Ads API supports both {param1} and "Destination URL" elements for a keyword in v7, v8 and Bulk APIs. API Customers can continue to use {param1} as keyword specific destination URL as there is no change to existing {param1}functionality."

For additional help on how to use Keyword Destination URL, visit here, and this API Documentation.