Google Adds Profiles Support to Real Time Analytics

The Real Time Analytics beta, which now has over 7 years worth of engagement -- today, gets the Support for Profiles! -- meaning the data you see in real time is profile specific and obeys the filtering you set up for that profile. While real time is great for debugging, "where it shines is when […]

The Real Time Analytics beta, which now has over 7 years worth of engagement -- today, gets the Support for Profiles! -- meaning the data you see in real time is profile specific and obeys the filtering you set up for that profile.

While real time is great for debugging, "where it shines is when something goes viral about your site. Sometimes, this spike is totally expected." "Real Time has always been great for rapid testing and debugging of your tracking code and now with profile support you can do the same when creating profile filters. When you change the filters in your profile, you should see the effects in the real time reports within a couple of hours," informs Google.

"When viewing your real time reports keep in mind these changes. If the numbers are lower than you are used to, check your filters to see what traffic is being excluded. And if you use real time for debugging, be sure to use an unfiltered report for that purpose," Google explains.

And, "any user with access to a profile can view the associated real time reports." You can choose and move between profiles using the standard profile-picker feature available in the upper left hand corner.

"Profile support is not restricted to web-pages but also supports App profiles. This means, you can now see mobile SDK traffic in real time! This can be a powerful end to end debugging tool for your Google-Analytics SDK implementation," Google writes.

You can now get the real time view data (which page/screen your visitors are currently on, and which pages have gotten the most page views) from the content report.

Check it out now by clicking the Pageviews tab. Clicking on Active Visitors allows you to toggle back and forth.

Google Analytics: Socail Reports

Google Analytics: traffic source type=Social

Google Analytics: Real Time Analytics with Profiles Support - Pageviews tab