'DoubleClick Verification' Ad Verification Solution Built-into DFA

A powerful new tool for agencies and marketers dubbled "DoubleClick Verification" introduced today is an ad verification solution built directly into DoubleClick for Advertisers (DFA).Currently, "DoubleClick Verification" offers site content monitoring to help highlight potential content issues with your ads. "Our system analyzes content at the URL level for each page that your ad serves […]

A powerful new tool for agencies and marketers dubbled "DoubleClick Verification" introduced today is an ad verification solution built directly into DoubleClick for Advertisers (DFA).

Currently, "DoubleClick Verification" offers site content monitoring to help highlight potential content issues with your ads. "Our system analyzes content at the URL level for each page that your ad serves on and employs 18 classifiers for "unsafe" content categories -- such as gambling, adult, drugs, profanity -- across 11 common languages," the DFA team posted.

The team said, in addition, it also "allow you to customize content profiles so you can define for yourself the kinds of sites that are okay or not safe, and place them accordingly on a white list or flagged list."

Geo verification is available to help identify ads serving outside your preferred geo.

DoubleClick Verification offer follwing benefit:

  • "Accessing it -is as simple as signing in to DFA and navigating to the reporting interface to start using DoubleClick Verification. There's no need to implement another tag or sign another contract to get started.
  • DoubleClick Verification not only provides a seamless experience for clients, it's enabled across all ad impressions and campaigns in DFA today. In the future, as part of DoubleClick Digital Marketing, it will cover the entire scope of your display buy across the platform.
  • The information in DoubleClick Verification helps you to reconcile the terms of your media buy with your media partners. It answers the questions of did my ads serve as they were intended?," the DFA team informs.

For more information on DoubleClick Verification, watch the video below, and on current features, check out this fact sheet.

In other advertising news, The Mobile Playbook, that was launched back in April this year, today gets an update with new Strategies on Mobile Creativity and ROI.

For those not aware, "The Mobile Playbook is a one-stop resource to spotlight brands that are making mobile work for them and to reflect Google's latest recommendations on how marketers can approach mobile strategically."

In addition, Google also rolled out international versions of The Mobile Playbook across different countries, including Brazil, Argentina, Mexico, France, and the UK, and says, it will bring the playbook to Japan, Australia and Italy over the coming weeks.

Google Wallet allows you to quickly and easily collect donations on your website. In a blog post, today, Google shared three easy steps for non-profit to take to start accepting donations using Google Wallet:

  1. Sign up for a Google merchant account: With a merchant account, you can track all donations and control all your donation settings from one place. Just make sure you identify yourself as a non-profit by matching your federal EIN with your federal Non-Profit Tax ID number when you set-up your account.
  2. Identify yourself as an IRS certified 501(c)3: To enable the use of embeddable buttons on your website, you'll need to identify yourself as an IRS certified 501(c)3. You can do this by going to the Settings tab and identify your primary product type as "Non-Profit" (IRS certified 501c3).
  3. Start collecting donations: You'll need to add the donation button on your website to allow your donors to start giving. Under the Tools tab, you'll find "Donation buttons." Copy and paste the source code to your site and begin processing your donations," explains Google.

Update 10/11: DoubleClick Search (DS) October 2012 release launched today includes the following new features:

Display remarketing from search ads feature gives you the power to remarket to specific audiences across ad exchanges, via DoubleClick Bid Manager or the Google Display Network (GDN), based on their interaction with your paid search ads--all within an easy, tagless workflow.

Apply labels to campaigns, ad groups, and ads: Now, in addition to keywords, you've the ability to apply labels to campaigns, ad groups, and ads. "You're no longer restricted by these object's locations; you can apply labels to any campaigns, ad groups, ads, and keywords within an advertiser. Also, as with labels applied to keywords, you can add multiple labels to one object for even more reporting flexibility," DS team explains.

Discover how your bid strategy settings interact with each other: The new "Primary constraint" column provides insight into the settings (such as bid or position range) that are limiting the Performance Bidding Suite. When the Performance Bidding Suite is unable to apply the optimal bid, this column explains why.

In addition to above features, the features are now updated:

Chart projected metrics in Budget pacing reports: The DS team notes, you can now add projected stats in the performance summary graph for a Budget pacing report. "This provides a visual representation of how DS believes the cost or KPI metric will trend in the future."

See the over/under spend status at the portfolio level when the bid was decided: When you go to Change History mode for a set of keywords in a CPA, ERS, Floodlight, or Target Spend bid strategy, you'll now see the Projected portfolio state column appear in the table by default. This column shows the portfolio status at the time of the bidding decision; whether it was on target, overspending, or underspending. Learn more.

Improved handling of low-traffic keywords for ROI bid strategies: The team says, in target position bid strategies, "we introduced a technique to reduce unnecessary increasing of bids for keywords that don't have search traffic. We applied the same technique to ROI bid strategies."

Adding, With this improvement, "we differentiate keywords that don't have impressions due to either low bids or no search traffic. For the keywords in the "no search traffic" group, we're much less likely to increase bids in a futile attempt to get more impressions," the team explains.

Read the Help Center release notes for more information on these features.