Last year in July, Google piloted AdWords Business Credit in the US, a credit card specifically for AdWords' small businesses advertisers to pay for and track their spending of AdWords campaigns.
Now, the AdWords Business Credit has been launched in the UK and will also extend more invitations in the US later this month.
"We hope AdWords Business Credit will give Small and Medium Sized Businesses more flexibility--some 'extra credit'--so they're able to focus on growing their businesses even further," posted Brent Callinicos, VP Treasurer.
Google also revealed that since its launch more than 1,400 businesses from a variety of industries participated in the pilot. In a survey conducted after the pilot launched, "74% of respondents said they now use AdWords Business Credit as their primary form of AdWords payment," Google blogged.
Here are a few details about the cards:
- "In the UK, AdWords Business Credit will have a variable 11.9% APR Representative.
- In the US, AdWords Business Credit will offer an APR as low as 8.99%*, the same rate as in the pilot. Neither card will have annual fees, and they will both have an ample credit limit for AdWords.
- We're teaming up with Barclaycard, part of the Barclays group, in the UK and Comenity Capital Bank in the US to issue the card. Both are MasterCard cards.
- AdWords Business Credit can only be used for AdWords advertising purchases," informs Google.
Google also made available a video recording and insights of the GoMo webinar "What Users Want Most From Mobile Sites Today" - stating:
- 67% of mobile users are more likely to buy a site's product or service when they visit a mobile site
- 74% say they're more likely to return to a mobile site in future.