YouTube Content ID, that help everyone from large media companies to up-and-coming creators manage their content when it appears on YouTube -- is now used by over 3,000 content owners who have supplied more than 500,000 hours of reference files to the system, according to YouTube team.
Content ID that was launched five year ago oin Oct 2007 today received some more new features including:
A new appeals process introduced today gives eligible users a new choice when dealing with a rejected dispute. When the user files an appeal, a content owner has two options: "release the claim or file a formal DMCA notification," the YouTube team informs.
"Users have always had the ability to dispute Content ID claims on their videos if they believe those claims are invalid. Prior to today, "if a content owner rejected that dispute, the user was left with no recourse for certain types of Content ID claims (e.g., monetize claims)."
Smarter Detection of Unintentional Claims minimizes unintentional mistakes. "We stop these claims from automatically affecting user videos and place them in a queue to be manually reviewed. This process prevents disputes that arise when content not owned by a partner inadvertently turns up in a reference file," the team blogged.
As mistakes can happen, when the Content ID system already has more than ten million reference files. Of course, "we take action in rare cases of intentional misuse, up to and including terminating Content ID access," the team adds.
Improved Matching Quality better identifies partners' content among all the videos on YouTube. "We continue to work on ways to make the matching more precise through better algorithms and a more comprehensive reference library," the team said.
In other YouTube news, in just 34 days, American voters will head to the polls to cast their ballots in the U.S. election. Throughout the month of October, as the President Barack Obama and Republican Presidential nominee Mitt Romney go head-to-head -- YouTube for the first time, letting you watch the general election debates live and in full on the YouTube Elections Hub and on ABC News' YouTube channel.
In addition to the live streaming broadcast of the debates, YouTube will also have commentary and analysis from eight YouTube Election Hub partners -- ABC News, Al Jazeera English, BuzzFeed, Larry King, New York Times, Phil DeFranco, Univision and the Wall Street Journal. Univision will also offer a version of the debates translated into Spanish, live.
Tune-in to the Elections Hub on Wednesday at 9:00 pm ET to watch the first Presidential debate, live from the University of Denver. If you miss it, you'll still be able to watch full clips at youtube.com/politics.
Google also produced a infographic to find out what Americans searching for around the debates on google.com/elections or by following the Google Politics & Elections page. We're also on the ground at each debate location partnering with the Consumer Electronics Association (CEA) to highlight key trends on our "Insights from the 2012 Debates" media wall.