Tags are tiny bits of website code that let you measure traffic and visitor behavior, understand the impact of online advertising and social channels, use remarketing and audience targeting, test and improve your site, and more.
Adding tags without efficient management prompts big problems, to help webmaster, Google today launches Google Tag Manager, a free tool that consolidates website tags with a single snippet of code and lets you manage everything from a web interface.
With "Tag Mangager" you can add and update your own tags, with just a few clicks, whenever you want, without bugging the IT folks or rewriting site code. It gives marketers greater flexibility, and lets webmasters focus on other important tasks," Google informs.
Setting up Google Tag Manager is quick and easy--"you create an account here, add one snippet of code to your site, then start managing tags."
Google Tag Manager is built to handle your tagging needs, and it works with Google and non-Google website tags. We've packed in lots of great features, including:
- "Asynchronous tag loading loads tags faster without getting in each other's way, and without slowing down the user-visible part of the page
- Easy-to-use tag templates, let marketers quickly add tags with Google's web interface, as well as support for custom tags
- Error-prevention tools like Preview mode (so you can see proposed changes before implementing them), the Debug Console, and Version History to ensure that new tags won't break your site
- User permissions and multi-account functionality to make it easy for large teams and agencies and clients to work together with appropriate levels of access," informs Google
Google Tag Manager currently available in English will soon become available to other languages, plus, the company says it plans to add some great new features over the next several months
In addition, Google also announced "tag vendor program" to help those company's providing tag technology and would like Google Tag Manager to include a template for your tag," can contact Google to become a tag vendor.
Take a quick look at how easy it is to set up an account and manage your tags: