Bing Adds Klout to Social Sidebar, As Part of Strategic Investment

Bing sidebar (or Social sidebar), which offer relevant information from across the social networks data that include the top social networks on the web like Facebook, Twitter, foursquare and Quora - today, expands its social data partnership to Klout. Klout brings a deep social DNA to the table having done some very cool and exciting […]

Bing sidebar (or Social sidebar), which offer relevant information from across the social networks data that include the top social networks on the web like Facebook, Twitter, foursquare and Quora - today, expands its social data partnership to Klout.

Klout brings a deep social DNA to the table having done some very cool and exciting work to help people understand social influence, find their voice and have an impact on the world.

On Bing, "you will now notice that Bing is surfacing Klout Scores and influential topics for experts that are listed in the "People Who Know" section of its social sidebar. Klout as a social influence signal in the sidebar will really help customers connect with the right experts on the topics they are searching for," Bing writes.

Bing adds Klout to social sidebar

Klout's recently unveiled "moments" feature, Bing notes, they'll begin surfacing Bing highlights on some Klout users profiles, demonstrating how search can be a powerful new indicator of online influence. "By clicking through to those users' Klout profiles, you can see their best moments and gain additional context and insights into their expertise. It's the "social resume" at work!," Bing writes.

As part of the strategic partnership, Bing will also provide additional data to Klout. "There will be two data points from Bing that will initially be highlighted as part of Klout moments. Experts who appear in Bing's "People Who Know" section of the sidebar will be recognized on Klout. Influencers who have a Wikipedia account associated with their Klout profile will also be rewarded for the frequency that they are searched on Bing," the Klout team informs.

Over the next few months, "we will include this data in the Klout Score and continue to add signals generated from Bing searches," the Klout team added.

Give it a try at bing.com. Make sure you're logged into Facebook and start searching.

Bing on Klout Moment Feature