Getting Started with the Bing Ads Campaign Basics on the Yahoo! Bing Network

Update 09/30: Bing Ads team posted a new video to help you learn about Bing Ads Location Exclusions in just 90 seconds."If you've got a business that serves a wide swath of locations with just a few exceptions, how nice it is to be able to target that area, then just explicitly remove those few […]

Update 09/30: Bing Ads team posted a new video to help you learn about Bing Ads Location Exclusions in just 90 seconds.

"If you've got a business that serves a wide swath of locations with just a few exceptions, how nice it is to be able to target that area, then just explicitly remove those few exceptions. If you already know how to target locations, you know how to exclude locations too," the team stated.

Here's how to access the location exclusion feature in Bing Ads online, which is currently available at both the campaign and ad group level:

  1. Click the Location link to expand location targeting options
  2. Click on the Exclude link within selected cities, metro areas, state/provinces, and countries/regions option while searching or browsing for a location.
  3. Click the Map link to view the included and excluded locations on the map.

New to Bing Ads? You just signed up to advertise on the Yahoo! Bing Network and you're ready to get your campaign up and running but don't know where to start?

For advertisers new to PPC, creating a new campaign can be quite an intimidating task.

Creating an active and high-performing campaign takes a bit more than just clicking the Create a campaign button. In order to help you with this process, Bing Ads team put together a video which outlines the steps to get your ad campaign up and running.

For more detailed information and articles on creating your advertising campaign, visit Bing Ads Support Center.