Google Begin More Proactively Enforcing 'Unique Sitelinks Policy' - Celebrating 14th B'day with the new Google for Entrepreneurs

Sitelinks give users a choice of destinations on your website that they can visit directly from your text ads. If you are already using sitelinks to improve your AdWords campaign performance. Google just announced that starting today, it has begun more proactive enforcement of policy."Our existing policy has required each sitelink in a campaign to […]

Sitelinks give users a choice of destinations on your website that they can visit directly from your text ads. If you are already using sitelinks to improve your AdWords campaign performance. Google just announced that starting today, it has begun more proactive enforcement of policy.

"Our existing policy has required each sitelink in a campaign to link to a different landing page. That means a user would have a meaningfully different experience on the landing page from each sitelink. Recently, though, we've noticed an increase in the number of sitelinks created with the same landing page URLs or identical content."

How it will work? Google explains, "We'll initially focus on new sitelinks and any sitelinks that you change. As your ads are being served, our systems will verify that your sitelinks meet the policy standards. Sitelinks that don't meet the standards will be restricted from appearing."

To increase more sitelinks shown with your ads, Google recommend loading 6-10 unique sitelinks into AdWords campaigns. "Having fewer eligible sitelinks could keep your ad from showing in larger 2-line and 3-line formats, where more eligible sitelinks are required," Google stated. "Remember, larger formats are more visible and have higher average clickthrough rates (CTR). And if you don't have enough eligible sitelinks in your campaign, then your ads may not display sitelinks at all," Google added.

Google also notes, that as it may take some time to manually check and fix duplicates among existing sitelinks and landing pages, so it is "delaying proactive enforcement with existing sitelinks for a few months."

Google also suggest to get started with campaigns that show sitelinks most often as these are probably campaigns with branded keywords. "You can then work your way down through each campaign in your account. If you want to be completely thorough, you'll need cross-check the landing pages on your Ads and Keywords tab with those of your sitelinks for each campaign," Google explains.

Here's how you can work through this using the AdWords interface:

New AdWords interface: checking and fixing duplicates among existing sitelinks and landing pages

  1. Log into the AdWords interface and click on the "Ad Extensions" tab.
  2. Select "Sitelinks Extensions" from the View drop-down menu.
  3. Sort your sitelink extensions by impressions or clicks by clicking on the column header.
  4. Click on each sitelink in the top campaign and follow it through to its landing page (there's no charge for these clicks).
  5. Fix any duplicates you find by hovering over the extension area and clicking the pencil icon (see image below).

For more details or help with sitelinks, check out this AdWords Help Center article.

In another blog entry, the team at Google Retail posted a infographic showing off the key findings of the digital and mobile's role in the furniture shopper's path to purchase

According to Forrester research, "6% of furniture sales will be e-commerce by 2016, and 60% of all furniture sales will be online-influenced," Google posted.

Infographic: Digital and mobile influence in the Furniture Shoppers Path to Purchase

Google for Entrepreneurs kicks off to bring together over 3,000 entrepreneurs and Googlers around the world - Google celebrating 14th Birthday

To celebrate its 14th birth anniversary, Google launching "Google for Entrepreneurs," the "umbrella for several dozen programs and partnerships around the world that support startups and entrepreneurs."

"There are approximately 400 million entrepreneurs across 54 countries, and 69 million early-stage entrepreneurs offering new products and services," Google posted.

Google kicked off the first annual Google for Entrepreneurs Week, over the weekend at the Google Ventures Startup Lab in Mountain View, Calif., where Bay Area entrepreneurs came together to create their own startups in 54 hours.

Google says it is expecting more than 3,000 entrepreneurs and Googlers around the world to join Google for Entrepreneurs.

Over the course of the next week, "Googlers in 28 cities across 13 countries will be hosting an event in their communities to bring their passion and expertise to local entrepreneurs," Google posted.