Upgrade to AdWords Editor 9.8.1 Before Oct 28; ZMOT Handbook and Google Civic Information API Released

AdWords Editor versions 9.5.1 and 9.7.1 will no longer be supported after October 28, 2012, in a blog entry Google announced that "those using version 9.5.1 or 9.7.1 after this date, will encounter errors downloading accounts, posting changes to campaign settings, or checking changes.""To avoid these issues, upgrade to the latest version (9.8.1) at the […]

AdWords Editor versions 9.5.1 and 9.7.1 will no longer be supported after October 28, 2012, in a blog entry Google announced that "those using version 9.5.1 or 9.7.1 after this date, will encounter errors downloading accounts, posting changes to campaign settings, or checking changes."

"To avoid these issues, upgrade to the latest version (9.8.1) at the earliest possible," Google stated.

If you are unsure which version you're using, just go to the Help menu > About AdWords Editor (Windows) or the AdWords Editor menu > About AdWords Editor (Mac).

You can upgrade to version 9.8.1 through the auto-update prompt that appears when you run AdWords Editor. "To preserve unposted changes and comments, select the "Backup then Upgrade" option in the prompt."

Alternately, you can also download the latest version from the AdWords Editor website.

ZMOT Handbook: Ways to Win Shoppers at the Zero Moment of Truth

To help marketers apply the principles of the "Zero Moment of Truth," Google introduces "The ZMOT Handbook," a new online resource that shows exactly how to show up at the right place with the right content and win shoppers.

While ZMOT is being universally embraced as the new critical moment for brands, many marketers are wondering how to get started.

Google says, the 2011 ebook has been downloaded over 200,000 times -- and this ZMOT Handbook provides "practical tips on how to apply ZMOT principles to your marketing strategy, along with detailed insights from Todd Pollak, Google's Retail Industry Director, plus other Google and industry experts." "You'll also find extensive tips on advertising issues, like brand vs. non-brand keywords and managing bids instead of budgets to get clicks with the ROI you need," Google added.

Using the book you'll learn how to:

  • "Multiply your impact at ZMOT by going multi-screen
  • "Point the way to your store" on mobile devices
  • Make sure you have the right ZMOT content for the right customers
  • Stay ahead of the tablet explosion and be a leader in "T-Commerce""

You can download the ZMOT Handbook right here.

Google also today released a new "Google Civic Information API," that enables you to look up comprehensive voting information for an individual U.S. address, including polling place, early vote sites, contests, and local election official contact information.

The Civic Information API replaces the previous Google Election Center API, which will be turned down after January 1, 2013. By releasing this API, "we hope to unleash the creativity of the Internet and help you build innovative products that push civic information to your communities in interesting ways," Google said.

"While this API only includes voting information for elections in the U.S., we plan to expand to other countries and include other types of civic information," Google added.

You can get started here through the Google APIs Explorer.

Google Civic Information API replaces Google Election Center API