Structured Data Testing Tool Launches; Google Maps Live Road Traffic Expands in 3 New Countries; Improvements to Google Analytics' Ecommerce Filtering, Custom Variables

Google Webmaster Tool's new version of the "rich snippet testing tool" launches today, is now called the "structured data testing tool."The new "structured data testing tool" works with all supported rich snippets and authorship markup, including applications, products, recipes, reviews, and others. And, it bring the following "major" improvements:"Improved display rich snippets in the testing […]

Google Webmaster Tool's new version of the "rich snippet testing tool" launches today, is now called the "structured data testing tool."

The new "structured data testing tool" works with all supported rich snippets and authorship markup, including applications, products, recipes, reviews, and others. And, it bring the following "major" improvements:

  • "Improved display rich snippets in the testing tool to better match how they appear in search results.
  • Brand new visual design makes it clearer what structured data we can extract from the page, and how that may be shown in our search results," Google informed.

The tool is also now available in languages other than English to help webmasters from around the world build structured-data-enabled websites.

Try it yourself here.

Here's what it looks like:

Rich Snippet Testing Tool now called Structured Data Resting Tool

Google Analytics is rolling out today updates to "tracking code" and "processing" to improve filtering and custom variables for ecommerce sites.

With these change in place, "you will now be able to utilize custom variables for your ecommerce data, allowing you to better segment your revenue generating traffic." "We will also be expanding filters for ecommerce to support page title, hostname, request URI & internal search term. Previously ecommerce data didn't respect profile filters for "page-level" data," Google explained.

"If you have any profile filters for page level data (i.e. hostname or URI filters, which are somewhat common), keep in mind that this change will mean ecommerce data is only included for the subset of traffic you are filtering for," Google stated. "We would strongly encourage you to take a look at your filters to ensure there are no unexpected disruptions following this change," Google added.

Google Maps Road traffic coverage in Jeddah, Saudi Arabia and Guayaquil, Ecuador

Also, Google Maps today expands its offering of live road traffic in three new cities: Jeddah, Saudi Arabia; Kuwait City, Kuwait and Guayaquil, Ecuador.

In addition to "being able to see current traffic conditions, estimated travel times are also available to ease anxiety and help you plan your trips accordingly."

Google also improved the live traffic information to include more roads and highways in 15 regions where this feature is already available such as "Australia, Brazil, Canada, Czech Republic, France, Germany, Ireland, Italy, Japan, Portugal, Puerto Rico, Russia, Sweden, the U.K., and the U.S."

For those new, "simply check traffic conditions by visiting maps.google.com and clicking on the traffic layer in the widget on the upper right-hand side of the map." You can also get this traffic information on Google Maps for Mobile devices and Google Maps Navigation.

Google notes, if the roads you're traveling do not yet show traffic conditions, "Simply opt in to using Google Navigation or Google Maps for Mobile while traveling to help your fellow drivers get improved traffic information."

A quick glance at Google Maps live traffic coverage around the globe

Finally, If you're switching to Gmail from another email provider like Yahoo!, Hotmail, or AOL, consumer Gmail has a handy tool powered by TrueSwitch, to help you move over your old emails and contacts. This tool is now accessible to Google Apps users as well.

Also, Spreadsheets users now have the ability to collaborate more efficiently with discussions in Google Spreadsheets. This updates brings features like the ability to +mention users to add them to the discussion.