40+ New Data Points Added to Google Analytics Core Reporting API

40+ New Data Points Added to Google Analytics Core Reporting API; Drive API Adds JavaScript Support; 'Apps, Vault and Cloud Platform' Complete SSAE 16 Audit; 20th Century Fox Catalog Joining Google Play & YouTube

Google Analytics Core Reporting API today added over 40 new metrics and dimensions that can be queried through the Core Reporting API.

"Core Reporting APIs enable a powerful and flexible way to analyze, report on, and ultimately optimize such things as web and mobile experiences, conversions, and sales. Now, with these new additions developers can create reports that are similar to what is available in the GA web interface for important areas such as social and mobile," Google stated.

Here's a quick rundown of what's new:

  • Social Data
    Now you can get data for both on-site interactions with social buttons as well as off-site social data from social data hub partner networks.
  • Mobile Devices
    For mobile visits to your site, get all the good stuff like like brand, model, and input type.
  • Geo
    A new dimension added to indicate the Designated Market Area (DMA) where traffic came from.
  • Page Path Rollups
    Create your own drill down reports with these new dimensions that allow you to roll-up metrics to hierarchical levels of your property.
  • App & Exception Tracking
    If you're using the Google Analytics SDK for iOS/Android v2 beta, you can now retrieve App View and Exception metrics.
  • User Timings
    New ways to report on all things related to user timing data.

You can check out the full list of additions on the Core Reporting API changelog.

Google Analytics Core Reporting API today added over 40 new metrics and dimensions

In other Google news, to help you write a Google Drive App with JavaScript that runs completely in the web browser -- Google introduced JavaScript support for the Drive API.

"Your app can support all the functionality of the Drive API, including uploading files, downloading files, tracking changes, listing files and managing revisions. Also you can take advantage of our user interface components that make opening and sharing files easy," Google explains.

"Your browser-based application, including Chrome extensions, can take advantage of our client library, or just use CORS requests to the API."

Check out Javascript Quickstart Guide.

Google Apps, Google Vault and Google Cloud Platform components completed SSAE 16 audit

Google Apps, Google Vault and Google Cloud Platform components completed "SSAE 16 audit," in a blog post Google announcing the news notes, "the audit was conducted by Ernst & Young, and it helps verify the data protection technologies and processes we have in place and demonstrates our commitment to protecting users' data."

Building on the SSAE 16 audit that was completed last year and the ISO 27001 certification for Google Apps received in May this year, Google wrote, they've successfully completed a new SSAE 16 / ISAE 3402 SOC 2 Type II audit that covers the following products: "Google Apps; Google Apps Vault; Google Apps Script; Google App Engine; Google Cloud Storage."

Finally, Google Play and YouTube that already offer the latest new movie releases and TV shows on Android phone or tablet and on the web.

Now, Google is bringing the Stewie Griffin's "Family Guy, and more than 600 other titles from Twentieth Century Fox" to the catalog.

Starting today, Fox's new release Prometheus in HD is available for purchase three weeks ahead of the Blu-ray, DVD and video-on-demand release Google said.

And over the next few weeks, Fox movies like X-Men, Ice Age and Black Swan, and TV shows like "Glee," "Modern Family," "New Girl" and many more will be available for rent or buy.

Google says, "these new titles will be available first in the U.S., and will come to other countries soon. And, that they're working with all six of the major film studios and many independent studios to bring the best new releases and classics to rent or buy."