Twitter rolled out a design enhancement to profile pages to provide all Twitter users a richer canvas to showcase themselves and drive stronger engagement across platforms.
"The new design allows users to customize their profile pages with header photos that will be visible on twitter.com, and on mobie devices include iPad, iPhone and Android as well," Twitter posted.
Twitter users can switch to the new profile design starting today by uploading new image assets.
Users can also remember the moments they've shared on Twitter by swiping through "photo stream on their profile or tapping photos to go fullscreen on their iPad, iPhone and Android devices."
Key changes that advertisers need to know:
Profile header photo: All Twitter users can feature a new header photo on their profile pages that will appear across mobile and desktop. "Simply upload a custom image or select a pre-loaded theme in the design tab within your settings page." For advertising partners with an enhanced profile page (EPP), "this new header image replaces the EPP banner." However, "these advertisers will still be able to pin Tweets at the top of their timelines to spotlight their most important or timely content," Twitter adds.
Background image: Twitter users now have more control within the background image on their profile page. "The new design gives marketers the flexibility to align the image and, therefore, use both left and right side of the background image to display rich, engaging content," the company said.
The photos module on the profile page has also been enhanced to show the most recent six images a user has shared.
In addition to above enhancements, Twitter also release a couple of a new iPad app, and upgrades to iPhone and Android apps.
First up, the upgraded version of Twitter for iPhone and Twitter for Android offer the following new features:
- New profiles now available for iPhone and Android.
- New "Photo streams for profiles" display the images people have shared on Twitter. Whenever you see a photo stream, swipe left or right through the thumbnails or tap to view photos in fullscreen mode. Android users can also get closer to photos with pinch-to-zoom.
And, finally, with the new Twitter for iPad, "Expand Tweets with a single touch to see beautiful photos, rich videos and web page summaries right in your timeline. Dive into the content with another tap to see the photo, play the video or read links from the web in fullscreen mode."
You can track your interactions with other people: See who has followed or mentioned you, retweeted or favorited your Tweets.
You can also tap into a stream of personalized information. "Read news stories that are popular within your network, see which Tweets and accounts are favorited and followed by the people you know, see what topics are trending, and find great new accounts to follow."
In other Android app update: To help those frequent use the Explore tab in your foursquare app -- can now put an Explore widget on Android's home screen to find places faster!
"The process for adding the shortcut is the same as adding any widget to your home screen: go to the widgets tab (in "all apps") and long-press the "Explore" icon (it looks like a green ball caught in a radar's crosshairs!)," 4sq notes.