'Shared Budgets' Now Available in AdWords; Optimizing Negative Keywords to Generate Sales; Google Affiliate Ads for Blogger Now in the UK

Shared budgets, a new Google AdWords feature lets advertisers establish a single daily budget "shared by multiple campaigns in an AdWords account.""Using shared budgets allows automatic adjustments across campaigns, so you don't have to constantly monitor and change individual campaign budgets throughout the day," Google stated.Adding, the company said, you can now replace individual campaign […]

Shared budgets, a new Google AdWords feature lets advertisers establish a single daily budget "shared by multiple campaigns in an AdWords account."

"Using shared budgets allows automatic adjustments across campaigns, so you don't have to constantly monitor and change individual campaign budgets throughout the day," Google stated.

Adding, the company said, you can now replace individual campaign budgets with one large shared budget for additional control and flexibility. To create a shared budget:

  1. "Select the Campaigns tab.
  2. Click the Shared library link in the left navigation bar.
  3. Beneath that link, click Budgets.
  4. Click +New budget.
  5. Name your new shared budget, select some campaigns to apply it to, and set a budget amount.
  6. Click Save," explains Google.
  7. And you can always edit your shared budget later.

And, through the "Shared library" you can review aggregate performance metrics for multiple campaigns with a shared budget.

Google notes, if you switch to a shared budget in the middle of the day, they'll start serving from the time you create it, as though the campaigns have spent $0 up until that point.

For more information on shared budgets, refer to this AdWords Help Center article.

AdWords Shared Budget

Also, Google posted a new Hangouts on Air video targeted to SMBs Newbie, about using negative keywords to ensure the ad only shows to users looking to purchase.

"To grab the attention of those users looking to buy, we showed you how to optimize your ad text and expand your ad with extensions like sitelinks. To further differentiate yourself in the marketplace, we also talked about video ads and product listing ads and how you can use those more advanced formats to drive users to purchase on your site," Google writes.

You can watch the full 30-minute video right below:

To learn more about how to get started with AdWords, visit our Help Center

Google Affiliate Ads for Blogger is now available to the Blogger users in the UK! Launched in April this year in the US, makes it easy for Bloggers to insert an affiliate ad into a blog post and earn a commission when someone clicks the link and makes a purchase on the advertiser's site.

Here's how to get started:

  1. "Users of Blogger.com in the UK or the US, can go to the Earnings tab in Blogger.
  2. Once you have an AdSense account, you may see the Google Affiliate Ads for Blogger gadget when you write a new blog post.
  3. Write a new post and select a relevant affiliate ad from the 'Advertise Products' gadget.
  4. Publish your post, and voilĂ ! You may earn a commission when someone clicks your affiliate ad and makes a purchase."

Update: Google also launched a new "Creative Sandbox Gallery" -- basically a "crowdsourced" collection of global campaigns that push the boundaries of creativity and technology from across digital platforms.

Check it out Creative Sandbox Gallery.

Creative Sandbox Gallery