Microsoft Advertising introduces "Solution Studios 415" in San Francisco. Located at 475 Brannan Street on the edge of South Park in SOMA, just a few blocks away from AT&T Park is due to open in early December.
Solution Studio 415 "will be an 18,000 square foot space that will bring together Microsoft design-led thinkers and technologists to co-create innovative solutions in partnership with our customers," Microsoft stated.
With Solution Studion "Our ultimate goal is to bring the same kind of design-led thinking that birthed the Kinect and Arc Touch Mouseto the table, to help marketers engage in rich and relevant ways with their customers, and solve some of the toughest marketing challenges along the way," posted Rick Chavez on Microsoft Advertising.
"The physical space will be designed to enable Microsoft teams to work in small groups, side-by-side with customers, to leverage research, insights and product/platform releases to co-create solutions for brands to connect with consumers - for today and the future," said Chavez.
The co-ideation sessions will start with the specific customer's business challenge (note: not just a marketing challenge). "From there we apply our Consumer Decision Journey framework and deep insights to frame experiences that matter to people, and drive value for marketers. After that, our design teams will work with customers on creative ways for the brands to best engage with their specific consumer targets at the right moment and on the right screen," Chavez adds.
Why did Microsoft choose San Francisco for Studio 415's base instead of Silicon Valley, where it has a campus in Mountain View? Mr. Chavez said the city felt like a hotbed of innovation with the presence of Twitter, Zynga and the myriad startups around the South Park neighborhood.
"It's become a fun mecca for digital innovators," he said.
"To date, we have had multiple discussions with a number of top brands in retail, consumer packaged goods and automobile manufactures to evaluate potential projects to start once the doors open at Solution Studio 415," he said.