Google Shopping Transition to Product Listing Ads Continue, Gets 'Trusted Stores, AdWords Editor' and More; Over 40 Limited-time Google Affiliate Network Deals for Fall; Here is What Happens When an Advertisers is Caught Serving Bad Ad; Help Integrated Right Inside the DFA UI

In a blog post Google today annoounced the improvements onboarding Google Shopping, and also noted that Google it is now adopted by "tens of thousands of merchants," including many marketplaces, via the new model, based on "Product Listing Ads (PLAs)."Overall, "this represents inventory from over one hundred thousand sellers," posted Sameer Samat, vp Product Management, […]

In a blog post Google today annoounced the improvements onboarding Google Shopping, and also noted that Google it is now adopted by "tens of thousands of merchants," including many marketplaces, via the new model, based on "Product Listing Ads (PLAs)."

Overall, "this represents inventory from over one hundred thousand sellers," posted Sameer Samat, vp Product Management, Google Shopping.

Samat further wirting outlines the changes making it easier for merchants to participate in and get more out of Google Shopping including:

  • "Google Trusted Stores annotations are appearing on product pages within Google Shopping, providing participating merchants with greater ability to attract new customers and helping shoppers to make more informed shopping decisions.
  • For merchants that are not familiar with Adwords, we have created a simplified sign-up flow in Merchant Center to make participation easier.
  • AdWords Editor updates are reducing the amount of time it takes to optimize a PLA campaign -- from hours to minutes, in many cases.
  • Campaign Tracking URL templates have decreased the number of steps required to set up tracking in AdWords and are making the process easier for merchants," informed Samat.

For those not aware, "Google Shopping, help people tofind and research products, and discover where to buy those products online or nearby. Google Shopping helps people turn their shopping intentions into actions quickly and easily, and then connect directly with merchants to make purchases."

Concluding the post, Samat said, they're also in the process of planning 2013 roll-out of Google Shopping in Europe, Asia and Latin America.

In the picture below Google Trusted Stores annotations are now appearing on Google Shopping:

Google Trusted Stores annotation in Google Shopping Search Results (SERPs)

Google Affiliate Network announced over 40 limited-time exclusive promotions are available for publishers, Starting September 21st to September 24th. "All promotions will be live on 12 am Central Time on September 21st, and they will expire at 11:59 pm Central Time on September 24th," Google stated.

You can find the promotions in your Google Affiliate Network Home tab or by searching for "September Exclusive" in the Links tab.

For additional info, check out the Help Center article. To get started:

  • Apply or sign in here with Google Affiliate Network with your AdSense Publisher ID.
  • Once approved, review the available promotions here and click "Apply Link" for each one that you wish to promote.

In a blog post, Google explains the violation on AdWords ads, and tips to taking precautions to keep ads safe, said "With our screening technology running 24/7, there are no days off in the fight against bad online advertising practices."

Fighting bad ads. Google says, "of the billions of ads submitted last year to Google, the company has disabled more than 130 million, and reduced the percentage of bad ads by more than 50% compared with the year before."

"Our systems are inevitably over-protective. Occasionally, efforts to stomp out bad ads can result in the systems catching good ads and advertisers in the net. Last year, of the 97% advertisers had violated our policies and terms and conditions, and 3% were identified incorrectly," posted Rahul Pangam, Ads Quality Operations and David W. Baker, Ads Engineering.

Notifying advertisers. Here's what happens when an advertiser is identified as a bad:

  1. "If we believe we've detected a violation of our policies, we either disapprove your ad, disallow your site from advertising in AdWords, or suspend your AdWords accounts," Pangam write. When we take an action, "we will send you an email and send a notification to your account that will provide you customized information about the particular violation(s) we've detected, and will include links to AdWords Help Center articles about disapproved ads, suspended sites, or suspended accounts respectively," he said.
  2. Adding, if you think, you caught wrong, you can resubmit the ad for review. Or, if you believe your site or account has been penalized inadvertently, or you disagree with the assessment, you can appeal via this form. "The best responses refer to the relevant part of the AdWords Policy Center and provide as much context in your appeal as you can. And, it typically takes five business days to resolve appeals - as each one is reviewed manually by a person in our support teams," Pangam adds.

Finally, DoubleClick for Advertisers (DFA) made it easier to help from within the DFA UI.

To open in-product help, click the Help link in the upper right of the DFA interface. "This brings up a search bar you can use to find popular Help Center articles. If you need more help, try the full Help Center by clicking Explore Help in the lower right of the product help page. Or click Contact Support to send questions to the support team," the DFA team explained.

doubleclick for advertiser (dfa) integrates help right inside the dfa ui