"Bing Ads" New Name of the Microsoft adCenter Under Yahoo! Bing Network Debuts; Releases Bing Ads Editor 9.0; and New MSN Ad Formats "Magnetic Canvas and Swell"

Microsoft Bing and Yahoo!'s search alliance now has a name of its own, called the "Yahoo! Bing Network." The ""Yahoo! Bing Network" is the combined search advertising marketplace made up of Yahoo!, Bing, and partner sites, like Facebook, Amazon, Monster, WebMD, CNBC, and Viacom, plus networks like The Wall Street Journal Digital Network," Microsoft Advertising […]

Bing Ads Debuts Now Under Yahoo! Bing Network

Microsoft Bing and Yahoo!'s search alliance now has a name of its own, called the "Yahoo! Bing Network."

The ""Yahoo! Bing Network" is the combined search advertising marketplace made up of Yahoo!, Bing, and partner sites, like Facebook, Amazon, Monster, WebMD, CNBC, and Viacom, plus networks like The Wall Street Journal Digital Network," Microsoft Advertising stated.

"The robust Yahoo! Bing Network reaches 151 million searchers in the U.S. who are likely to spend 124% more than the average searcher, and likely to spend 5% more than Google searchers in the U.S. That also means you can reach 46 million unique searchers in the U.S. who aren't using Google," Microsoft posted on the new Yahoo Bing Network About page.

Adding further, "A similar result holds true worldwide, with 489 million unique searchers, 92 million of whom do not use Google; and worldwide the Yahoo! Bing Network represents an audience who is likely to spend 124% more than the average searcher and 78% more than Google searchers worldwide," Microsoft writes.

Delivering a high-quality audience, the Yahoo! Bing Network is comprised of 151 million unique searchers in the U.S. who are likely to spend 24% more than the average searcher, and likely to spend 5% more than Google searchers in the U.S.*.

In addition, Microsoft also gave a new name to Microsoft Advertising adCenter, now called as "Bing Ads."

"Bing Ads is not only a new name, but an improved experience with new features to help you better manage your campaigns and complete tasks faster," Microsoft announced.

"Bing Ads" helps you efficiently reach new customers, providing you with the support you need to get started, optimize your campaign and measure your results - all within your budget. Recent improvements to Bing Ads include: a new web interface, improved ad rotation controls, and agency enablement tools that make it easier for agencies to manage multiple accounts.

"With these updates and others that are planned, we think it will be easier than ever before for customers to create, manage, and optimize search ads on The Yahoo! Bing Network," Microsoft said.

To complement this rebranding, Microsoft also made available for download a new flavor of its desktop app for managing campaigns, previously known as the Microsoft adCenter Desktop, now called the "Bing Ads Editor."

"Bing Ads Editor version is 9.0.11588.0, that let you create and manage Bing Ads online advertising campaigns with this easy-to-use desktop application."

"You can save time by managing your Bing Ads campaigns in an easy-to-use desktop application," the software company notes on its download website. With Bing Ads Editor, "you edit campaigns offline and then publish changes at your convenience when you are back online. You can use Bing Ads Editor to manage your accounts in bulk, from the campaign level down to the individual ad level."

Bing Ads Editor features includes:

  • Work faster. Sync your Bing Ads online accounts with Bing Ads Editor, make changes or additions offline, and then upload your revisions with one click.
  • Edit easily. An intuitive user interface makes navigation simple. Directly edit ads, ad groups, and thousands of keywords at once.
  • Create campaigns with ease. Our Creation Wizard walks you through the process with step-by-step instructions. You can define an ad group, create text ads, select keywords, and preview final ad copy. You can even copy and paste Bing Ads data directly into Bing Ads Editor.
  • Research new keywords. Discover new keywords and add them to your account using the keyword research tools.

You can download Bing Ads Editor from the Microsoft Download Center.

Finally, Microsoft UK released two ad formats which will soon to be available for MSN Homepage and channel takeovers and exclusive to Microsoft Advertising called "Magnetic Canvas" and "Swell."

Swell available in 300x600 canvas is well "suited to FMCG where advertisers want to take ordinary products and turn them into extraordinary experiences," says Microsoft. It comes alive as a user hovers over the add, spilling out over the page and into the right hand gutter and inviting further interactions.

"The Swell gives advertisers the opportunity to take advantage of any accidental hovers across the unit and bring their products to life with exciting and enticing animations and expansions without disrupting the experience or covering any content," Microsoft explains.

msn swell ad format

Magnetic Canvas is designed to take advantage of any accidental hovers without disrupting the user experience, this time with eye catching 3D animation. "The ad grows as users hover and the animation follows the mouse around the ad with a fantastic 3D effect," explained Microsoft.

"The ad also offers large expansion opportunities based on 3 second hover on hotspots within the creative allowing users to explore the products in detail."

This format is "also flexible in its suitability for different advertisers as can be seen by the two demo links below however in particular, we recommend it for those campaigns with lots of products or features to display and explore," Microsoft adds.

You can view MSN Swell and Magnetic Canvas demos here and here.

msn magnetic canvas

Update 09/12: With holiday season approaching, Microsoft explains the new Import Campaigns functionality in Bing Ads. "This new feature allows you to easily import your search campaigns from AdWords with just a few quick steps, making it easier than ever to connect with the 46 million unique searchers using the Yahoo! Bing Network who don't use Google in the U.S.2," the Tina Kelleher stated on Bing Ads team.

"You can selectively preserve or refine your data elements, such as budgets, bids and destination URLs, to get the most out of your campaigns," Tina said. Here are the steps:

  1. "Sign in to your Bing Ads account and click the Import your campaigns link on the Campaigns tab.
  2. Select Directly from Google AdWords from the drop-down options.
  3. Follow the simple steps, as seen in our step-by-step guide," explained Tina.

import adwords campaigns using bing ads import campaigns beta

Update 09/12: Bing Ads today launches "Editorial Exceptions" and the "Exceptions API" to all Yahoo! Bing Network advertisers. If you're using the Bing Ads API, you'll have full access to this feature, including proactive and re-active appeals submissions in bulk.

With this feature, now availabe you'll be able to…

  • "Request exceptions to resolve editorial disapprovals
  • Monitor the progress of ad and keyword review
  • Easily filter your editorial disapprovals and submit a request for exception within your Bing Ads account," writes Kelleher.

To learn more about managing Editorial through the API, visit this page on MSDN (scroll down to the "Appeal Editorial Rejections" header).