Visual Storytelling with Google for Nonprofits and Google Plus; Tips for SMBs on AdWords; DoubleClick Ad Exchange Buyer REST API Version 1.1 Released

If you are running an NGO, Google shared some tips about using visual storytelling to create great social content. The talk involved using different types of visual content on Google+, from photos to videos to maps.Also, Google for Nonprofits team talked about managing a successful and engaging Google+ page, and +Google for Nonprofits' strategies for […]

If you are running an NGO, Google shared some tips about using visual storytelling to create great social content. The talk involved using different types of visual content on Google+, from photos to videos to maps.

Also, Google for Nonprofits team talked about managing a successful and engaging Google+ page, and +Google for Nonprofits' strategies for the Google+ Your Business page.

Also, if you are looking for some resources for business or nonprofits to create compelling visuals, like maps -- check out this page, and the video below.

You can find more videos on this page.

In another Hangouts On Air, targeted at SMBs --Google ads executives and advertisers shared some tips on the following topics:

  • "Three tips for success with AdWords "comes from having properly established goals, a well defined audience and highly relevant ads."
  • Talked about the new campaign creation flow, the Display Network tab and the ease of creating mobile-specific campaigns.
  • Ways to save time in managing account with the use of AdWords Express and automated rules in AdWords.
  • On getting the most out of video ads, and learned from Paul how with the new Remarketing Tag, clients can deploy a single tag once across their whole site and build remarketing lists based on visitors segments," Google informed.

In another blog post, Google shared best practices and tips to help make the most of Google+ for your site using the visual nature of the platform to help increase interaction with your content.

To post a link to an article or page of your site, you may currently be using the 'Attach link' option and pasting in the URL of the article. When you post this way, a small thumbnail of an image from that article will appear next to a text preview, or a relevant icon.

"Instead of simply attaching the link, try posting the image from the article as the main content on your +page. You then have the option to post additional comments above the content before you share it. Then, in the comment field above, enter the description with a shortened link to the full content. This allows users to see a larger version of the image from the article and can draw them in, while the shortened link above the image directs them to the article on your site for the full content," explained Inside AdSense Team.

Here's a side-by-side comparison of how these two approaches would look while drafting a post for your +page:

Link as attachment:

Google+ : Post content link as attachment

Image as attachment:

Google+ : Posted content as Image as attachment

Also, released today is the DoubleClick Ad Exchange Buyer REST API Version 1.1 bringing the following changes:

  • "A list method has been added for the Creatives resource.
  • The adgroupId has been removed from the Creatives resource.
  • A region property has been added to the bidderLocation[] object," Google informed.

Finally, Google also released today the refresh to high resolution aerial and satellite imagery (viewable in both Google Maps and Google Earth), as well as new 45 degree imagery in Google Maps spanning 30 new cities.

With this released, "Google Maps and Earth now feature updated aerial imagery for more than 20 locations, and updated satellite imagery for more than 60 regions," Google posted.

In addition, the updated 45° imagery coverage for for 30 cities include: 23 U.S. cities and 7 international locations.

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Google is constructing new data centers in Hong Kong, Singapore and Taiwan, and has now announced that its next data center will be located in Quilicura, Chile, a suburb of Santiago.

The new project, Google says will cost it about $150 million and "will be one of the most efficient and environmentally friendly in Latin America." Google plans to bring the facility online by late 2013.

To engage with the local community, however, Google also plans to launch a community grants program in Quilicura that will support organizations that focus on technology literacy, renewable energy and entrepreneurship.

Google says that it chose Chile because it "offers an ideal combination of reliable infrastructure, a skilled workforce and a commitment to transparent and business friendly regulations."

Google's next data center coming up in Quilicura, Chile