Twitter Sunsetting @Anywhere; Releases 'Track Follower Growth, Select Promoted Tweets' to Self-service Advertisers

Twitter's self-service advertising solution, provides small businesses an easy way to use Promoted Accounts and Promoted Tweets. Today, received two enhancements include: follower growth reporting and manual Promoted Tweet selection.Track your follower growth. A new chart for Promoted Accounts will give you an at-a-glance view of your Twitter audience growth over time. "Both your paid […]

Twitter's self-service advertising solution, provides small businesses an easy way to use Promoted Accounts and Promoted Tweets. Today, received two enhancements include: follower growth reporting and manual Promoted Tweet selection.

Twitter self-service advertising adds Track follower growth

Track your follower growth. A new chart for Promoted Accounts will give you an at-a-glance view of your Twitter audience growth over time. "Both your paid and unpaid followers will appear in this chart," Twitter said. "This chart is currently only available in self-service solution for small business."

Select your Promoted Tweets. Twitter is now offering manual selection of Tweets in addition to automatic selection of most engaging Tweets. "If you choose the manual option, you can select a few Tweets for promotion or even tweet from within the interface," the company says.

Remember to add new Tweets every couple of days to keep users engaged with fresh content.

Select Promoted Tweets feature added to self-service advertising solution

Also, the company announced that on December 6th, 2012, @Anywhere will be will turned off -- as Twitter now focusing on building "Twitter for Websites" products that include embed timelines, and also improvised @Anywhere features such as "Tweet box, follow, linkify a @username, sign-in, Twitter Card, and the hovercard."

The company has posted an alternate "how to implement @Anywhere's features with Twitter for Websites" -- per Twitter post:

Follow and Tweet. Both the Follow button and Tweet button will generate optimized pop-up flows for users. Twitter takes care of session handling. "The Follow button is best suited for letting users follow an account associated with their website. And the Tweet button help users share content from your website."

Linkify an @username
Twitter Web Intents make it easy to linkify @usernames. Specifically, the Mini-Profile Twitter Web Intent will allow for linking the name of a user to their Twitter account.

Sign-in
The Tweet button, Follow button, and Twitter Web Intents all take care of session handling, and they're much easier to implement than @Anywhere. For instance, if you have used @Anywhere to log in a user who then wants to follow an account, then this functionality can be achieved with the the Follow button's small snippet of code. It's also worth noting that if you're looking to leverage a deeper sign-in integration, we have Sign in with Twitter.

Twitter says, it will not provide an alternative to Hovercardb, "as its hasn't deliver the value to users the company hoped for."