AdWords Scripts Available to all Advertisers Globally; DFP Adds 'Line Item Bulk Edit, Copy Creative Templates, Suggested Ad Units' and More

AdWords Scripts, that enables making changes to an AdWords account, "such as updating keywords and ad copy or outputting account statistics, by writing simple JavaScript programs" -- is now available to all advertisers globally along with several new frequently requested features that enable advertisers to:"Run more complex scripts - We extended the length of script […]

AdWords Scripts, that enables making changes to an AdWords account, "such as updating keywords and ad copy or outputting account statistics, by writing simple JavaScript programs" -- is now available to all advertisers globally along with several new frequently requested features that enable advertisers to:

  • "Run more complex scripts - We extended the length of script executions from 5 minutes to 30 minutes, allowing you to make more complex changes. In addition, we've expanded the entity limit to 100K.
  • Use real-time data to manage campaigns - We're adding support for Ad Parameters, which allow you to update numeric values in ads without having to delete and re-enter ad copy or wait for policy checks. Here's a tutorial showing the use of US Geological Survey data to insert dynamic ad text.
  • Automate scripts with scheduling - You can now schedule scripts to run a single time, daily, weekly, or monthly," informs Google Ads team.

In other Google advertising product news;

DoubleClick for Publishers (DFP) added following new features:

DFP and DFP Small Business

Line Item Bulk Edit feature now let you change the start and end date, the quantity, and the rate of several line items at once by using the bulk edit feature on the order overview page.

New Google AdMob SDK v6.1.0 for Android and v6.1.4 and v6.1.5 (non-UDID and UDID, respectively) for iOS are available for download.

"The new versions include the ability to specify multiple ad sizes in an AdView, introduce an app event listener for custom creatives that fire custom app events, and fix bugs reported from previous versions of the SDK," informs DFP team.

In DFP

Copy Creative Templates allow you to copy a creative template that you often use, to re-use it for new creatives.

Local Timezone Trafficking: "If your team has multiple offices around the world, you may find it easier for traffickers to select the timezone they'd like to use when trafficking to avoid mistakes," the team said. Note: all reports will still appear in the main network timezone.

DFP Mobile

Allow non-matching images in aspect ratio creatives: Offers the ability to upload an image asset which doesn't match the aspect ratio you have selected in the line item.

Suggested ad units: You can now create mobile ad units by approving suggestions generated from actual traffic. "When a not-yet existing ad unit generates impressions we will show it after some impressions as a suggested ad unit in the inventory screen of the network where users can approve them to become actual ad units. This saves you time by automatically creating ad units in advance, while still maintaining control over your overall inventory structure," expalins the DFP team.

Multiple sizes for ad units in applications: "You can now create ad units with multiple sizes in applications, allowing you to sell high-value custom sizes without compromising your ability to deliver standard banners or use ad networks," the team said.

DFP Video

Pausing / Archiving for Content & Sources: Archiving a content source marks all of its content as archived. You can also mark video content as archived and this will persist until the user sets it back to the "video source setting"