In a recently held Hangout On Air for the SMB Newbie, focused on the Google Display Network and how to utilize GDN targeting to expand your reach.
During the hangout AdWords Specialists Courtney Pannell, Adam Ziegler and Bethany Powers hosted shared tips about ad formats, bidding, campaign structure, and targeting options to get you started off on the right foot! Here a few question answered during the hangout:
If I'm a local business, how can I ensure my ads only show to users in my area?
Even though the Google Display Network contains a wide variety of websites, you can definitely control who sees your ad on those sites. Let's say you're a restaurant owner in Charleston, SC and you only want users in that area to see your ad. On the 'Settings' tab in your account, you'd want to set your location targeting to the Charleston area, so that only users physically located in that area could see your ad on the GDN.
There are so many targeting methods on the GDN. How do I know which is best for me?
There are quite a few targeting options for Display campaigns (such as contextual targeting with keywords, placements, topics and interest categories). If you're new to the GDN, you may want to start off with the contextual targeting option. How that works: you'll specify a set of keywords and we'll use those keywords to match your ads to websites on the GDN that might be relevant. That will give you a good starting point to see what kind of sites are out there and are relevant to your business.
Here are a couple of more videos, first up a video by AndroidHive on using the Google Places API on Android. A nice quick intro that walks you through the basic steps.
In the video below, Chris Broadfoot and Paul Saxman hung out Thursday in Sydney talking about a few of their favorite maps and why they like them. Viewers on Google Developers Live also contributed their favorites.
Here's the direct link to the Google Maps Developer events and videos page.
Google also share some tips on effectively creating and using a Google+ page for your site.
"A Google+ page is the hub of your site's identity on Google, and offers a number of tools to help you reach audiences in new ways. On your +page, you can share your articles, photos, YouTube videos, and even host live broadcasts. Your +page will also include a +1 button that users can click to recommend you. Once you've set up your own +page, be sure to set up a content pipeline and post regularly. You can also engage with users via Google+ Hangouts (Hangouts are free, multi-person video chat sessions for up to 10 people that can help you get closer to your users). You also have the option of broadcasting your hangout to the world via Hangouts on Air," posted Google.
Here are 10 tips on using Google+ shared at Creative Sandbox:
- Follow interesting people -- See what industry experts, colleagues, peers and competitors -- as well as celebrities, photographers and your friends -- are sharing publicly. Check out these suggestions: google.com/+/whotofollow
- Host focus groups -- Have a face-to-face conversation online, as if you were in the same room.
- See how your work gets shared -- See the earned media effects of a campaign by entering a URL or YouTube video into Ripples, which show how posts are shared and reshared on Google+.
- Review portfolios -- Host a Hangout to give live feedback on advertising and marketing students' work. Announce ahead of time on your Page.
Make communication easy
- Meet with clients -- Connect with your clients on a Hangout to review new initiatives, get feedback on creative or even hold a planning meeting. Utilize Screenshare or Google Docs to jointly view proposals.
- Manage projects -- Trying to keep everyone informed on your most recent project? Keep the team in the loop by creating a Circle just for everyone involved.
- Communicate with clients -- Organize your contacts by client or even industry in Circles so you can share insights with the most relevant audience.
Build your brand
- Lead the way -- Host a Hangout On Air featuring influencers in your agency to shine a spotlight on research, share case studies or provide insights on trends.
- Show and tell -- Have a piece of stellar creative you've completed or a great insight you just discovered? Share it on your Page and start a discussion with others who might learn from your experience.
- Be seen on search -- Give your stamp of approval to articles, videos and research that you would recommend with the +1 button. Your friends will see your recommendations when they search.