More Specific 'Site Error' Information in Google Webmaster Tools; Google+ profiles on YouTube Now Available to Individuals

More detailed "Site Error" information is what Google Webmaster Tools added today. For example, "if your site suffers from server connectivity problems, your server may simply be misconfigured; then again, it could also be completely unavailable!""Since each Site Error (DNS, server connectivity, and robots.txt fetch) is comprised of several unique issues, we've broken down each […]

More detailed "Site Error" information is what Google Webmaster Tools added today. For example, "if your site suffers from server connectivity problems, your server may simply be misconfigured; then again, it could also be completely unavailable!"

"Since each Site Error (DNS, server connectivity, and robots.txt fetch) is comprised of several unique issues, we've broken down each category into more specific errors to provide you with a better analysis of your site's health," explains Cesar Cuenca and Tiffany Wang, Webmaster Tools Interns.

"Site Errors will now display statistics for each of your site-wide crawl errors from the past 90 days," adds Wang.

In addition, it will show the failure rates for any category-specific errors that have been affecting your site.

More detailed Site Errors in Google Webmaster Tools

Short description of Site Erros in Google Webmaster Tools

And, to know what a particular error means, just hover entry in the legend, to read a short description of the error. You can also find more detailed information by following the "More info" link in the tooltip.

Also, a new Google study revealed "users' first impressions of websites are influenced by two design factors: "Visual complexity -- how complex the visual design of a website looks; and Prototypicality -- how representative a design looks for a certain category of websites"."

"The results show that both visual complexity and prototypicality play crucial roles in the process of forming an aesthetic judgment. It happens within incredibly short timeframes between 17 and 50 milliseconds. By comparison, the average blink of an eye takes 100 to 400 milliseconds," Google Reasearch writes.

And these two factors are interrelated: "if the visual complexity of a website is high, users perceive it as less beautiful, even if the design is familiar. And if the design is unfamiliar -- i.e., the site has low prototypicality -- users judge it as uglier, even if it's simple," adds Google.

You can find complete study report here.

google study: users love simple and familiar web designsIn another, research "The New Multi-screen World: Understanding Cross-Platform Consumer Behavior," Google discovered that "90% of people move between devices to accomplish a goal, whether that's on smartphones, PCs, tablets or TV."

We set out to learn not just how much of our media consumption happens on screens, but also how we use these multiple devices together, and what that means for the way that businesses connect with consumers. Below are highlights from our research:

Check out complete findings and what they mean for businesses here.

google research: he new multi-screen world: understanding cross-platform consumer behavior

Starting today, YouTube partners can now opt in to use their name from their Google+ profiles on YouTube.

"Opting in allows you to replace your username with your Google+ profile name (spaces included!), along with any photo you've uploaded, and a direct link to your profile."

Opting into a Google+ profile isn't currently meant for everyone. Because, it currently only support individual's Google+ profile identity.

"This mean, those, channel built around a brand or organization, should wait until Google+ Pages are available to be connected with channels," Google said.

Individuals can start opting into Google+ profile by going to the advanced section of their account settings and clicking "Begin using my full name on YouTube."

Of course, you can always switch back to your previous YouTube ids.

For more information on Google identities on YouTube, visit this help center article.

individuals now opt-in for google+ profile to use full name on youtube