AdWords Advertisers in Canada, US and Other Countries Get Better Local Targeting and Location Extensions; U.S. Metro Targeting Changes to Nielsen DMA

AdWords advertisers in Canada, the US and 9 other countries now have better "local targeting" optio.U.S. metro changes. Google says it has changed U.S. metro targeting areas to Nielsen DMA (Designated Market Areas) regions. "Now your online campaigns and reporting will more precisely match TV-based audience data and campaigns." "If your business has a fixed […]

AdWords advertisers in Canada, the US and 9 other countries now have better "local targeting" optio.

U.S. metro changes. Google says it has changed U.S. metro targeting areas to Nielsen DMA (Designated Market Areas) regions. "Now your online campaigns and reporting will more precisely match TV-based audience data and campaigns."

"If your business has a fixed service radius and you want to more tightly target a campaign to that area, Google recommend using the radius targeting option to identify and select specific cities and postal codes to reach.

If you've been using metros, you'll notice that the new geographic shapes look different on a map. While you might see some increases or decreases in traffic with the new regions, we estimate the impact will be small for most advertisers," Google adds.

ZIP Code targeting in the Canadian, brings over 1,500 Canadian Postal Code FSAs, "the first three digits of the Canadian Postal Code" for targeting. "Now you'll be able to plan, buy and get reporting with AdWords the same way you do with direct mail," Google stated.

Adding, "with the "Bulk locations" tab in the AdWords location targeting tool, you'll be able to easily enter up to 1,000 locations per country at a time," Google said.

Also new to Belgium, Denmark, Ireland, India, Sweden, and Taiwan are location extensions.

"Location extensions show your closest business address and phone number along with your search ad, making it easier for customers to visit or call."

You can now analyze your performance by city using the AdWords geographic report. Next, you set up location extensions to show your local sales office locations in each city. You're now set up to get more clicks, conversions, visits and phone calls to help your business grow where it matters most, Google explained.

In addition, Google is adding city and region targeting options in the following nine countries bringing the full list of countries to 43.

Belgium (city), Bulgaria (region & city), Denmark (city), India (city), Ireland (city), Romania (region & city), Sweden (region & city), Taiwan (city), Vietnam (city).

Zip Code local targeting in Canada, US, and 9 other countries