Google's "Privacy Red Team" to Test Product Privacy Revealed - Google Ad Planner Rebrands as Google Display Network Ad Planner

Update: Google officialy announced that starting on Sep. 5, DoubleClick Ad Planner will become a tool dedicated to researching placements across the 2 million sites comprising the Google Display Network.Google started sending out email to its customers notifying them about the upcoming changes to the service including a name change -- begining September 5, the […]

Update: Google officialy announced that starting on Sep. 5, DoubleClick Ad Planner will become a tool dedicated to researching placements across the 2 million sites comprising the Google Display Network.

Google started sending out email to its customers notifying them about the upcoming changes to the service including a name change -- begining September 5, the DoubleClick Ad Planner would be rebranded as "Google Display Network Ad Planner."

In addition to this sevice name change, "users will no longer be able to research domains or ad placements that are not part of the Google Display Network."

"Demographic data is being reduced. Users will no longer have access to Keywords Searched For, Videos Also Watched, Household Income or Education. And, the Publisher Center, which allows users to claim their own sites, will be deprecated."

"Ad Planner information will be limited to placements within the Google Display Network. GDN Ad Planner will no longer provide information on any sites, domains, or non-GDN placements. You will still be able to search for sites and domains that are in the GDN, but GDN Ad Planner will only provide information on the associated placements," Google stated.

"Our goal will be to make this a best-in-class planning product for the GDN. It will also get a new name: the Google Display Network Ad Planner," Vincent Lacey, Product Manager at Google, stated.

In additon, Google will discontinue some existing features -- "for example, certain filters and demographic data will no longer be available in Ad Planner."

Here are the change coming on Sep. 5:

  • "Produc name will now be Google Display Network Ad Planner
  • You can no longer research domains or ad placements that are not part of the Google Display Network
  • Some domographic data will not be available including Keywords Searched For, Videos Also Watched, HoueHold Income and Education
  • Adjustments to a few of the traffic columns like Unique Users and Reach, removal of PageViews
  • Publisher Center, the feature that allows publishers to claim their own sites, list relevant ad placement availability & pricing, will be deprecated," Google informed in the e-mail.

Below is the complete "original" e-mail that Google sent:

Google Ad Planner Rebranded as Google Display Network Ad Planner

You can read more about the upcoming Sep. 5 changes about Ad Planner on this Help Center article page.

A recent Google job posting reveals that Google is creating a new Privacy Red Team and is looking for a Data Privacy Engineer.

""red team," is a group that attempts to challenge an organization's defenses in order to make those defenses more effective. In the security world, this often takes the form of penetration testing. Financial institutions, for example, often hire hackers to try to break into their systems and then implement improvements as needed," writes InformationWeek.

A Google reponded in an email saying, "We are always on the lookout for talented people in a variety of roles," and would not comment further.

The job posting, first discovered by Kaspersky Lab, reads the following:

"[…]Our ambitions reach far beyond just Search To handle information at the the scale of the web requires ideas from every areas of computer science, including information retrieval, artificial intelligence, natural language processing, distributed computing, large-scale system design, networking, security, data compression and user interface design; the list goes on and is growing every day.[…]

[…]As a Data Privacy Engineer at Google you will help ensure that our products are designed to the highest standards and are operated in a manner that protects the privacy of our users. Specifically, you will work as member of our Privacy Red Team to independently identify, research, and help resolve potential privacy risks across all of our products, services, and business processes in place today.[…]"

[Source: Google Jobs, Inside AdWords]