Mobile growth on YouTube has been phenomenal--so to help monetize mobile traffic as effectively as on PCs, Google launches "TrueView in-stream video ads on mobile devices."
"You don't need to make any changes to your channel to take advantage of TrueView on mobile. If you are opted to show TrueView ads on your videos, this will now also include traffic from mobile devices," stated Phil Farhi, group product manager, YouTube.
With "TrueView video ads," "people can skip ads they aren't interested in after five seconds. Giving viewers choice over ads they watch has lead to a better, more engaged viewing experience, benefiting the entire YouTube community of users, partners and advertisers."
Also, TrueView video ads on mobile devices "will make it easier to create and manage multi-screen campaigns and will give you additional reach," said Farhi. Adding, "All new and existing TrueView in-stream campaigns are now enabled to run on mobile platforms (you can manage your settings within AdWords for video)."
"TrueView in-stream ads tend to earn equal or higher revenue compared with standard video ads. And since they now comprise the majority of the video ads on YouTube, TrueView allows you to access a broader base of advertisers," adds Farhi.
Advertisers only pay when someone chooses to watch the ad, so their budgets go toward the people most interested in what they have to say.
Google, also released "Ad Catalog v2 for iOS," a sample application which showcases a number of best practices when it comes to integrating AdMob ads into your iOS application.
"This updated version shows how to integrate AdMob ads into four different types of iOS layouts - TabbedView, TableView, ScrollView and OpenGLView," AdMob Team stated.
- "TabbedView example shows how to correctly implement a GADBannerView singleton that gets reused across many different views
- TableView example shows how to correctly reuse a single ad inside multiple cells in a TableView
- OpenGL and ScrollView examples show how to correctly dock an ad to the top or bottom of your screen, outside of your content," informs AdMob Team.
In other YouTube news,
YouTube.com now uses playlist IDs prefixed with the characters "PL" when constructing the URLs for playlist pages--example URL http://www.youtube.com/playlist?list=PL72CF07D200AA2AFA. You can see this in your browser's location bar.
Now, starting on Wednesday, August 22, the YouTube Data API begin accepting "playlist IDs" with the "PL" prefix whenever they're used as metadata or in API request URLs.
YouTube says, this change should be backwards compatible, "but if you're currently manipulating or comparing the playlist IDs that are returned via the API in any way, or making any assumptions about the length of the ID (which you shouldn't be), please make sure that your code will handle IDs that contain the "PL" prefix."