In the Google search news 08/22, first up, Google pushed an update to its Panda algorithm on August 19, now versioned at 3.9.1.
This updated affected less than 1% of search queries and is a "minor" Panda refresh.
"Panda data refresh this past Monday. ~1% of queries noticeably affected," tweeted Google.
Panda data refresh this past Monday. ~1% of queries noticeably affected. More context: goo.gl/wQRZ0-- A Googler (@google) August 22, 2012
Speaking at the SES San Francisco conference, Google's head of spam Matt Cutts said the Panda updates will be smoother and more consistent going forward, unlike the Penguin update, which will be more
"I was giving context on the fact that lots of people were asking me when the next Penguin update would happen, as if they expected Penguin updates to happen on a monthly basis and as if Penguin would only involve data refreshes.
If you remember, in the early days of Panda, it took several months for us to iterate on the algorithm, and the Panda impact tended to be somewhat larger (e.g. the April 2011 update incorporated new signals like sites that users block). Later on, the Panda updates had less impact over time as we stabilized the signals/algorithm and Panda moved closer to near-monthly updates.
Likewise, we're still in the early stages of Penguin where the engineers are incorporating new signals and iterating to improve the algorithm. Because of that, expect that the next few Penguin updates will take longer, incorporate additional signals, and as a result will have more noticeable impact. It's not the case that people should just expect data refreshes for Penguin quite yet.jolting, " Cutts said in a comment posted on Search Engine Roundtable.
Also, Google is now moving away from showing the traditional 10 listings to only seven for a site on its search results page.
Below is a screenshot of eBay showing 7 Blue Links:
Google in a statement said, "We're continuing to work out the best ways to show multiple results from a single site when it's clear users are interested in that site. Separately, we're also experimenting with varying the number of results per page, as we do periodically.
Overall our goal is to provide the most relevant results for a given query as quickly as possible, whether it's a wide variety of sources or navigation deep into a particular source. There's always room for improvement, so we're going to keep working on getting the mix right."
Facebook, which has an AOL-like walled garden --keeping most of the content generated within Facebook hidden from those who haven't logged in including search engines -- is no longer the case.
As, Google began crawling and indexing Facebook users posts from their profiles along with allowd indexing of "a limited view of Facebook user profiles; "Fan" Pages, including user posts; and Facebook comments left on third-party sites," posted Sean Carlos on SEL blog.
In other Google news,
Teaming up with Boingo Wireless, Google Offers is providing free Wi-Fi at eight U.S. malls and discounted access in 16 major airports across the U.S.
Now, shoppers will be able to surf the web for free in select Los Angeles, San Francisco, Seattle, and Tampa malls, among other major city locations.
Additionally, Google Offers is also running a deal "50 percent off a 24-hour Boingo As-You-Go wi-fi pass in the select airports" include:
- "Austin, Texas: Austin-Bergstrom International Airport (AUS)
- Chicago, Ill.: O'Hare International Airport (ORD) and Midway Airport (MDW)
- Denver, Colo.: Denver International Airport (DEN)
- Detroit, Mich.: Detroit Metropolitan Wayne County Airport (DTW)
- Houston, Texas: William P. Hobby Airport (HOU) and George Bush Intercontinental Airport (IAH)
- Milwaukee, Wis.: Milwaukee County's General Mitchell International Airport (MKE)
- Minneapolis, Minn.: Minneapolis-St. Paul International Airport (MSP)
- New York, N.Y.: John F. Kennedy International Airport (JFK), LaGuardia (LGA) and Newark Liberty International Airport (EWR)
- Oklahoma City, Okla.: Will Rogers World Airport (OKC)
- St. Louis, Mo.: Lambert-St. Louis International Airport (STL)
- Washington, D.C.: Ronald Reagan Washington National Airport (DCA) and Dulles International Airport (IAD)," informs VentureBeat.
Finally, if you are running a blog or a website, read this before you "link to" or use "excerpt" from German sites --"A new proposed "ancillary copyright" law in Germany would compel Google and others online to pay to link to and excerpt any content from German publishers' websites including newspapers," GigaOm reports.
The law currently is in draft form and being debated by stakeholders and legislators.
Google has come out strongly against the propose law, "Nobody sees a real reason why this should be implemented," Google's North Europe communications chief, Kay Oberbeck, said in a guest post for a German press agency.
Adding, "It's really harmful, not just for users who wouldn't find as much information as they find now, but such a law is also not justified for economic reasons or judicial reasons," he said.