In 25 years, of Microsoft's history, today, the Redmond company unveiled a new logo. "It's been 25 years since we've updated the Microsoft logo and now is the perfect time for a change," posted Jeff Hansen, gm, Brand Strategy, Microsoft.
The new logo takes its inspiration from "our product design principles while drawing upon the heritage of our brand values, fonts and colors," Hansen says.
The logo has two components: the logotype and the symbol. "For the logotype, we are using the Segoe font which is the same font we use in our products as well as our marketing communications".
"The symbol is important in a world of digital motion", Hansen says. "The symbol's squares of color are intended to express the company's diverse portfolio of products". That's where the branding story ends and really should begin: With the four-color logo standing alone, without "Microsoft".
Starting today, you'll see the new Microsoft logo being used prominently.
The new logo will be used on Microsoft.com - "the 10th most visited website in the world," he said. Adding, "It is in three of our Microsoft retail stores today (Boston, Seattle's University Village and Bellevue, Wash.)" and "will shine brightly in all our stores over the next few months," he adds.
It will also sign off all of television ads globally. And "it will support our products across various forms of marketing." "Fully implementing a change like this takes time, so there may be other instances where you will see the old logo being used for some time," Hansen concludes.