DoubleClick Search (DS)'s new Inventory Management Solution in Beta, launches today, allows you to use your Merchant Center Feeds to efficiently and automatically update your online search campaigns based on your physical inventory.
To do this, "DS monitors changes to your inventory feed and updates your campaigns accordingly," DS team said. DS inventory management let you:
- "Integrate with your Google Merchant Center feed to leverage your existing investment in product search. The hardest part of inventory management can be the initial setup in integrating your feeds. With this solution, you can avoid this by simply continuing to update your Merchant Center account to keep the inventory fresh and up-to-date. Once you connect DS to your Merchant Center account, DS will automatically reflect any changes.
- Tie the behavior of ads and keywords to inventory levels. For example, you can pause keywords when the related product is out of stock, and reactivate them when it's back in stock. You can also change landing page URLs when the links in the feed change.
- Refresh ad copies with feed parameters. For example, you can specify templates that would update ads based on price or description updates from the feed," explains DS team.
Create and customize rules to automate your keyword states, ad copy, and landing pages. Sample rules: "If, or when, product sells out, pause keywords; If price changes, create new ads based on the ad template to reflect the new price; and If product landing page changes, update keyword landing pages," the team writes.
Below is an example, that the team shared to explain how you can use a template to create relevant, customized ads for your products:
- "Create a template for your ads using an inventory ad template, a generic message that can be modified based on the values of product attributes.
- Connect the template to the two ad groups via creating a new inventory rule, which binds together inventory items and search entities," explans DS team.
To learn more about Inventory management, visit Help Center article.