Alerts for Search Queries in Google Webmaster Tools; Hangouts On Air: Tips Experimenting with AdSene Ad Colors & Ad Styles; Kick Start Social with Google+

If you are not able to check the Webmaster Tools daily, but are concerned with the health of your site 24/7 -- Google now making this time consuming practise of analyzing all the data and identify the most important issues by "incorporating alerts into Webmaster Tools.""We process the data for your site and try to […]

If you are not able to check the Webmaster Tools daily, but are concerned with the health of your site 24/7 -- Google now making this time consuming practise of analyzing all the data and identify the most important issues by "incorporating alerts into Webmaster Tools."

"We process the data for your site and try to detect the events that could be most interesting for you. Recently we rolled out alerts for Crawl Errors and today we're introducing "alerts for Search Queries data"," google writes.

The Search Queries alerts shows, "among other things, impressions and clicks for your top pages over time." "For most sites, these numbers follow regular patterns, so when sudden spikes or drops occur, it can make sense to look into what caused them. Some changes are due to differing demand for your content, other times they may be due to technical issues that need to be resolved, such as broken redirects. For example, a steady stream of clicks which suddenly drops to zero is probably worth investigating," Google explains.

Below is a screenshot of the alerts:

Alerts for Search Queries Data in Google Webmaster Tools

In other Google optimization and help news, the AdSense team today posted Google+ Hangout with AdSense publishers video explaining "how changing the text and background colors of ad units, and experimenting with tracking different ad styles provides insight on clickthrough rates and revenue uplift which will help you decide how to make future changes to your site."

Watch this video:

Another, video below walk you through ways to kick start using social media to interact with customers with Google+.

In this hangout, Lynette Young talk through examples of businesses using hangouts, pages and unique content to grow their audience. You'll also hear lots of tips and strategies you can use to build a community from scratch on Google+.