Tags from YouTube Watch Pages Removed; Hangouts On Air: Agile Creativity Tips; A Deeper Look at Attribution; SMB Newbie Optimize AdWords Account for Website Lead Generation

Tags remain an important way to organize and help others find your contents, however, the tags on YouTube watch pages failed to help users find the videos, so, starting the today the publicly displayed tags on YouTube watch pages, become private. "Our data showed publicly displayed tags were failing to help users find the videos […]

Tags remain an important way to organize and help others find your contents, however, the tags on YouTube watch pages failed to help users find the videos, so, starting the today the publicly displayed tags on YouTube watch pages, become private.

"Our data showed publicly displayed tags were failing to help users find the videos they wanted to watch, so we've decided to make them private," YouTube stated.

Google says, that tags remain an important way to organize and help others find your videos, and encourage you to continue tagging videos -- "this will help increase your audience by improving the discoverability of your content."

As always, you can apply tags to videos in the upload interface, or in the metadata editor, which can be accessed by going to your video manager page and clicking "Edit" next to a video. Note, Google also suggested tags in the upload interface and metadata editor, if you need help choosing.

In other Google news, the company today published a few Hangouts On Air, held recenty -- in the first video on SMB Newbie Hangouts, AdWords support team walk SMBs through AdWords-related topics, shared some awesome optimization tips for lead generation sites such as-- "how to format your website, how to use features like conversion tracking and remarketing, and how to write effective ads," the team said.

Watch the full video below:

In this video from Google Affiliate Network, you'll hear from Neil Hoyne, Google's Global Program Manager for Attribution, who leads efforts to bring companies stronger insights into the measurement and valuation of their customers' journeys, working to improve conversion rates through better utilization of Google Analytics as well as advanced attribution modeling.

Finally, Google's Agency team in partnership with ad industry executives, developed "Agile Creativity" playbook that agencies can use to brainstorm ways to be faster and more collaborative in their organizational structures and creative processes. And, also hosted a G+ Hangout on Air "Coders and Creatives: 2 Angles on Agility" -- the discussion centered around new models of collaboration, how creativity can thrive in a condensed timeline, and the power of prototyping both products and ideas.

Watch the video, and explore the best practices on Think with Google: Agile Creativity.

Here are some question answered during the G+ Hangout:

Can you match conversion data to a specific customer?
In accordance with our privacy policies, you can't exactly match conversion data to a specific customer, but you can drill down to figure out exactly which keyword, ad, ad group, and campaign yielded the conversion. That information is really powerful to use in modifying your ads/keywords and adjusting your bidding strategy.

What's a good conversion rate?
Conversion rate is relative based on industry and business; there's not a hard-and-fast benchmark for the metric. In determining a good conversion rate, consider whether or not you're getting good ROI from your advertising endeavors. In addition to conversion rate, cost-per-conversion is also a useful column to enable on your reports in order to compare to profit on an average sale and determine whether or not your advertising is advancing your bottom line.

How do you import Google Analytics goals into AdWords? What if I only have the option to import a few goals and not all of them?
If you don't have the option to import all your Analytics goals into AdWords, it's usually because an AdWords click hasn't resulted in that specific goal completion. Here are other requirements for importation that you'll want to make sure you've completed.

In thinking about account structure, would you set negative keywords on the campaign or ad group level?
It depends. If there are keywords like "free" or "jobs" that you don't want triggering ads in the whole campaign, then set the negative keyword at the campaign level. If there are keywords that you want triggering ads in one ad group but not another, set the negative keyword at the ad group level. You can also set up negative keyword lists and apply them to multiple campaigns.