Google Patents Adds Patents from European Patent Office and the 'Prior Art Finder' Tool; Summer Games Stats; Setting Up URL Parameters in Webmaster Tools

Google Patent Search until now let people discover, search, and read the United States patents online. Now, starting this week, bringing patents submitted to the European Patent Office to its online repository.Patent pages now feature a "Find Prior Art" button that instantly pulls together information relevant to the patent application. With a single click, it […]

Google Patent Search until now let people discover, search, and read the United States patents online. Now, starting this week, bringing patents submitted to the European Patent Office to its online repository.

Patent pages now feature a "Find Prior Art" button that instantly pulls together information relevant to the patent application. With a single click, it searches multiple sources for related content that existed at the time the patent was filed.

"The Prior Art Finder identifies key phrases from the text of the patent, combines them into a search query, and displays relevant results from Google Patents, Google Scholar, Google Books, and the rest of the web," explains Jon Orwant, Engineering Manager.

You'll start to see the blue "Find prior art" button on individual patent pages starting today.

Google says they'll be refining and extending the Prior Art Finder as soon as "they develop a better understanding of how to analyze patent claims and how to integrate the results into the workflow of patent searchers."

Google Patents Gets Prior Art Finder Button

In addition to these changes, Google had earlier this year released an update to Google Translate that incorporates the European Patent Office's parallel patent texts, allowing the EPO to provide translation between English, French, German, Spanish, Italian, Portuguese, and Swedish, "with more languages scheduled for the future."

In other Google search news, the search team today posted the traffic stats during the London Olympics stating that Google search volume around the world was dramatically higher this year than during Beijing in 2008:

  • Driven by a 900 percent increase in [ryan lochte] searches, American interest in [swimming] spiked 25% higher than 2008 levels.
  • U.S. searches for [gymnastics] to almost double the 2008 peak.
  • Searches for [track and field] raced up 40% from 2008.
  • Search volume for Japanese gymnast in his home country up 420% over the last games.
  • Search for Indian wrestler [sushil kumar] were up more than 375% from the 2008 games.

NBC Olympics saw more than 159 million total video streams and more than 64 million live streams across YouTube's online, mobile and tablet experiences. In all, more than 20 million hours of total video was streamed over 17 days.

Here are a few digital campaigns and Digital Ad platform that that made it big during the games:

  • "Visa's global "Go World" campaign generated over 59 million cheers, and Visa's YouTube channel accounted over 47 million views of Visa's commercials and athlete training videos from around the world.
  • Lloyds TSB Bank's AdWords campaign saw over 190,000 clicks and more than 2 million impressions over three months.
  • In the U.S., across 2 million sites in Google Display Network and the DoubleClick Ad Exchange, ads shown on sports-related websites increased by 19%, while revenues (RPMs) for these sites increased by 14%, compared to the two previous weeks.
  • DoubleClick for Publishers, an ad serving platform, broke a new record, with one major publisher serving more than 400 million ad impressions in a day across its website and mobile content--driving higher revenues and more free content," Google informed.

Also, Google Webmaster team today shared a video with slides to provide more information about the URL Parameters feature in Webmaster Tools.

For those not aware, "URL Parameters feature helps webmasters who want to help Google crawl their site more efficiently, and who manage a site with -- URL parameters!"

By telling "how your parameters behave and the recommended action for Googlebot, you can improve your site's crawl efficiency. On the other hand, if configured incorrectly, you may accidentally recommend that Google ignore important pages, resulting in those pages no longer being available in search results," Google explained.

Here is the correct way for URL parameters to be configured in key/value pairs like item=swedish-fish or category=gummy-candy in the URL http://www.example.com/product.php?item=swedish-fish&category=gummy-candy.

Check out this example of "incorrect" way of URL parameters.

url parameters in google webmaster tools

Finally, if you block GoogleBot, on a page to stop Google's web crawler, still the page would show up in the search results because of links pointing to the page with the search snippet reads, " A description for this result is not available because of this site's robots.txt - learn more."

Google search snippet for blocker pages