In a latest Google AdSense Hangout, discussed "how adding additional three content ad units to web pages significantly help increase AdSense revenue."
In the past, Google says, they've seen publishers increase their earnings by 400% by adding a maximum of three content units to their pages.
Watch this video embedded below, and this Help Center article to learn more about best practices for balancing ad units and page content, and to learn how to measure the effect of multiple ad units.:
In other advertising news, Google shared how Renault using DoubleClick and Google Mobile Ads a month-long campaign which was trafficked in DoubleClick for Advertisers (DFA) and served on a targeted basis across Google's AdMob network of over 300,000 mobile applications --"generated 25% of UK views for the Renault ZE YouTube commercial 8.6% of users who viewed the expanded panel tapped through to the Renault site," google revealed.
Also, the latest edition of Think with Google's is the "The Mobile Playbook:UK," a guide to winning with mobile in the United Kingdom -- answering some crucial questions such as:
- How does mobile change our value proposition?
- How does mobile impact our digital destinations?
- Is our organisation adapting to mobile?
- How should marketing adapt to mobile?
- How can we connect with our tablet audience?
Check out The Mobile Playbook:UK.
In other Google news, on August 2nd, Google released additional security settings for mobile management in the Google Apps administrator control panel.
- IP whitelist for Google Sync (ActiveSync)
- Google Sync: Enforce delete as trash
- Enable/disable user remote wipe
- Only enforce available policies on older Android devices
- Enable/disable Google Now
And, the following features are intended for release to these domains on August 21th:
- Spreadsheets: Users now have the ability to name a range in a spreadsheet. You can then protect such a named range instead of protecting the whole sheet. You can also use the name of the range in formulas.
- Spreadsheets: Users can now pick the color and style of cell borders. This features is accessible as an added option through the cell borders toolbar button
Google also released today, Party Playlist Picker, an experimental project written in Python for YouTube and Google+ and that let people collaboratively edit a playlist in realtime.
"Party Playlist Picker is a Google App Engine application, based on the App Engine channel API, uses YouTube API v1, and OAuth 2 for authentication -- uses a Google+ share button so that partygoers can invite their friends to come edit a playlist in realtime. It makes use of the gdata-python-client library to talk to YouTube and the google-api-python-client library to talk to Google+," Google explained.
It also has a bunch of HTML5 tricks -- for instance, the application supports voice search, and uses gradients to fade overflow text in the video descriptions.
Google Maps Street View imagery for New Orleans Louisiana is live now. The Street View imagery in Google Maps, "which has just been updated today, more accurately reflects the major construction and renewal that's underway."
"It's everywhere you look, from the nearly 2-mile long, 26-foot-high Inner Harbor Navigation Canal (IHNC) Hurricane Protection Barrier to the major construction near downtown that will be the future site of two hospitals and a biomedical research corridor," Google posted.
Finally, Gogole's Chromium Vulnerability Rewards Program that was created to help reward the contributions of security researchers who invest their time and effort in making Chromium more secure and that netted more than $1 million dollars of total rewards for security researchers -- today undergone some changes to the reward structure:
- Adding a bonus of $1,000 or more on top of the base reward for bugs in stable areas of the code base--see below for an example. By "stable", we mean that the defect rate appears to be low and we think it's harder to find a security bug in the area.
- Adding a bonus of $1,000 or more on top of the base reward for serious bugs which impact a significantly wider range of products than just Chromium. For example, certain open source parsing libraries--see below for an example," Google explained.
In addition, Google also retroactively applying the bonuses to some older, memorable bugs:
- "$1,000 to Atte Kettunen of OUSPG for bug 104529 (new total: $2,000). We believe that our PDF component is one of the more secure (C++) implementations of PDF, hence the $1,000 top-up.
- $3,000 to Jüri Aedla for bug 107128 (new total: $4,000). There is a $1,000 bonus because this bug affects many projects via core libxml parsing, and we added a $2,000 bonus for exploitability: this is a heap-based buffer overflow involving user-controlled data with a user-controlled length," Google informed.