Facebook "Expecting a Baby" on Timeline; New Payer Conversion API; Explicit Shared Actions Launches

Expecting a baby, now, you can share the news easily on Facebook, the social network company today adds a new feature that let you add 'Expecting a Baby' as a Life Event on timeline."Life Events are easy and expressive ways to mark significant moments in your life such as getting married, buying a house or […]

Expecting a baby, now, you can share the news easily on Facebook, the social network company today adds a new feature that let you add 'Expecting a Baby' as a Life Event on timeline.

"Life Events are easy and expressive ways to mark significant moments in your life such as getting married, buying a house or traveling to new places. If you choose to, you can now share that you are expecting a baby with your friends on Facebook," facebook stated.

You'll also be able to see when your friends are expecting a baby from your Celebrations section on your homepage.

You can learn more about Facebook Timeline on this Help Center article.

Facebook Expecting a Baby on Timeline

Expecting a Baby: new Facebook Timeline featureExpecting a Baby on Facebook Timeline

Facebook also today introduces "explicitly shared" actions that let the apps notify Facebook when a user wants to prominently share something like they would through posting it directly on Facebook.

Developers can add a new, "optional explicitly shared parameter to signal which actions users want to prominently share on Facebook. For example, when people choose to share a check-in using foursquare or a photo via Instagram, they expect the content to appear as if they had posted it directly to Facebook," explains Facebook.

To enable this functionality, turn on the "Explicitly Shared OG Stories" migration in the Advanced Settings area of the App Dashboard.

Below are some eligible explicitly shared actions:

  • Sharing a user generated photo
  • Sharing your location (checkins, routes, etc.)
  • User generated messages

"Explicitly shared actions are eligible to appear as stand-alone stories in news feed and they'll appear consistently on the left side of a person's timeline. All other activity will continue to appear in ticker, trending units and aggregations in news feed, and in recently activity and aggregations on timeline," facebook said.

You have until Wednesday, November 14th to enable this migration, after which time it will be enabled for all apps.

You can learn more about implementing explicitly shared actions here.

Building User Intent into the Open Graph using Explicit Sharing

Developers, who've implemented "Payer Promotion" can now use the new API launched today that tells you whether a person is eligible for the offer.

"Payer Promotion is subsidized by Facebook and allows you to offer certain people a discount on your game's virtual currency, such as $3 of value for free. Previously, you could only offer this promotion in your game through a DealSpot unit. With the API, you can determine who is eligible for the promotion, and then create your own custom unit to showcase the offer," Facebook explained.

Creating a custom unit allows you to show the offer at the right time and with the right context to increase conversion. "For example, if a player needs to upgrade his or her command center before going into battle, you can show the offer and provide an extra incentive for a free upgrade, further encouraging that player to accept," company said.

Read this documentation to learn more about how to use the new API and implement Payer Promotion in your app.