Google Fiber Premium TV Content Launches; YouTube's Video Discovery, Watch Time Report and "The Evolution of the Web" Interactive Visualization Explained

Google Fiber premium TV content for TV customers now offering both Starz and Showtime as optional add-on packages. "Gigabit + TV customers can now add 17 Starz channels for an additional $10 per month. They can also add on 11 Showtime channels for an additional $10 per month," Google said.Right now there are about 185 […]

Google Fiber Premium TV Content

Google Fiber premium TV content for TV customers now offering both Starz and Showtime as optional add-on packages.

"Gigabit + TV customers can now add 17 Starz channels for an additional $10 per month. They can also add on 11 Showtime channels for an additional $10 per month," Google said.

Right now there are about 185 channels included, and more will be add more over the next few months. So, for $120, Gigabit + TV subscribers will get all of these channels, along with a new Nexus 7 tablet (which doubles as remote control) and ultra fast Gigabit Internet.

You'll also get HD content and a DVR with 2TB of storage that can record up to 8 shows at a time for no extra charge. Google also announced waiving of $300 construction fee for this package.

Google said in addition to already available Spanish-language programming on its TV service, "Hispanic channels for $5 per month, including Univision tlnovelas, Bandamax, and Telehit will also be available."

For more information on updated Plans & Pricing, check this page.

In other Google procuct news, in a new YouTube Now series, Google highlights some changes made to the YouTube platform, and also revealed that YouTube viewers "watch over 4 billion hours a month" at last count.

Google says to encourage people to spend more time watching, interacting, and sharing with the YouTube community -- they've "video discovery" features, that "now better surface the videos that viewers actually watch, over those that they click on and then abandon."

YouTube Video Discovery, Watch Time Report

Google explains, that video discovery previously rewarded videos that were successful at attracting clicks, rather than the videos that actually kept viewers engaged. "Now when we suggest videos, we focus on those that increase the amount of time that the viewer will spend watching videos on YouTube, not only on the next view, but also successive views thereafter," Google said.

Google says, with these changes amount of time viewers spend watching videos across the site increase immediately. It also opens up more opportunities to generate revenue for partners.

For creators, to make successful YoTube videos that people want to watch -- the company recommend "to simply continue making the great videos that the audience loves, and stay away from questionable optimization strategies such as making videos shorter or making it longer."

Additionally, they've also made improvements in the how they measure stats such as average view duration, "which provide a solid indication that the videos we are recommending throughout the site are even more engaging."

In the next few weeks, Google says they'll provide enhanced watch time information in YouTube Analytics to give as much information about watch time as they do about views today.

You'll start to see this in YouTube Analytics in the next few weeks.

In the meantime, those interested can download Watch Time report, that displays new metrics like Estimated Total Watch Time for particular videos and at a channel level. Just click the option in the banner displayed at the top of the Analytics Views report.

"One helpful use of this report is to look at the videos receiving the most total Watch Time and least total Watch Time, in conjunction with your Analytics Audience Retention report to find your most engaging videos. Looking at these videos individually and collectively can help surface best practices, helping you find the right mix of elements like video style, length, promotion and more. To note, these reports can be the most helpful once you have at least one week's worth of data, since video views and channel traffic can vary daily," explains YouTube team.

You can learn more in the Help Center and check out these best practices to get started.

The Evolution of the Web

In another blog post, Google explained "The Evolution of the Web" an interactive visualization that taces the history and pace of innovation in web technologies and browsers.

The project is create in collaboration with Chrome team, and Hyperakt while Vizzuality built it using HTML5, SVG, and CSS3.

"The visualization included 43 web technology "strands" across 7 browser timelines to represent major developments on the web platform. On hover or tap, each strand is highlighted to reveal intersections that tell the story of when browser support was implemented for each new web technology" Google explains.

For additional context, a secondary visualization illustrate the growth of Internet users and traffic. In addition, this year's design includes the option for viewing the visualization in both day and night mode, making it ideal for large-screen projection.

Here are the technologies used to build The Evolution of the Web visualization:

  • "We used HTML5, SVG, and canvas to draw the visualization, alongside CSS3 transforms, rotation, and perspective for immersive animation and data interaction.
  • We used CSS3 to kick off the timeline with a 3D-like animation, as well as the panning and zooming functions, toggling between day and night modes.
  • Additionally, we took advantage of the D3 JavaScript library's interaction and visual frameworks," informs Google.