To help grow business, Subscriptions to all developers with apps on Facebook.com is now avialble today -- and "helps establish a recurring revenue stream and offer updated content or premium experiences for a monthly fee."
The subscriptions feature "allows you to set prices based on local currency (ex: Japanese yen, British pound, etc.) and offer different levels of subscriptions. Additionally, you can choose whether to offer a free trial and for how long," explains Yegna Parasuram on Facebook developers blog.
"People can pay for subscriptions with a credit card or PayPal account, and they can cancel from their Facebook payment settings."
Facebook recommend that you provide a cancel option from within your app.
The company said, those who are "offering both subscriptions and in-app payments," mus make sure to users why you have both. "For example, you might offer a monthly subscription for energy or supplies and sell vanity items through in-app purchases," explains Parasuram.
Also, this week, Facebook launched a new payments reporting API making it possible to download daily reports of transaction data. "You will need to use the API to download your subscriptions data, such as purchases and refunds," Facebook said.
Update: Facebook is reported testing a new feature named "Mail a Postcard," that "will allow users to easily turn Facebook photos into printed postcards."
The feature was initially built during a Facebook Hackathon and is powered by Postagram, currently "only available" to a few test users.
"If a Facebook user is part of the test group, their Facebook photos will have the words "Mail Postcard" on the photo they are viewing. In order to turn the photo into a real postcard, the user simply clicks the button and is prompted to enter the friend's address and a personalized message. If the address is not known, it is easy to check the friend's profile or request the information. The finalized postcard is similar to a traditional postcard and has the Facebook photo on the front with a personalized message on the back."
Facebook is testing several price points for the new service at this time.
A Facebook spokesperson said, "A few months ago, some engineers built a fun feature that allows people to mail their Facebook photos as a physical postcard to any of their friends on Facebook. You can send your own photos to any of your friends or your friends' photo to them. The front will be the photo and the back you can add a note for your friend, just like a normal postcard."