No More AdSense 'Check Payment' Where EFT Available!; AdWords Adds Policy Details Column; GAN Adds Relevant Recommendations for Advertisers, Publishers, Links; Enabling Chart Bid History in DS

The Payments page in AdSense, recently received some updates designed to provide a better experience and will be avialble to all publishers in coming months include:First up, for countries where AdSense payout are available via Electronic Funds Transfer (EFT), the improvements are "made to the form of payment to give you quicker access to your […]

The Payments page in AdSense, recently received some updates designed to provide a better experience and will be avialble to all publishers in coming months include:

First up, for countries where AdSense payout are available via Electronic Funds Transfer (EFT), the improvements are "made to the form of payment to give you quicker access to your earnings." "Once your account has been upgraded to the new system, EFT payments will appear in your bank account just days after posting to Payments page," Goolge informs.

As always, "EFT payments are free of charge, less error prone, more efficient and the most environmentally-friendly payment method."

With these changes, Google won't anymore support "check payments" in those countries.

Google advises publishers in those countries to who are currently receiving check payments, to transfer to EFT once your account is upgraded. "Once your account is transitioned to the new system, you'll receive an email notification with detailed instructions on setting up EFT payments," Google stated.

In other Google digital advertising news,

AdWords Polict Details Column

Google rolls out a new "Policy Details column" to help identify AdWords policy issues more quickly.

The Policy Details column allows you to scan and sort policy issues across all of your ads (without hovering individually over each status one by one) and helps to find like: "Approval status for each ad; Disapproval reasons, if applicable; and Specific policies that can limit where your ads show."

This information is available for paused ads as well, "which can be particularly helpful if you want to know the status of your paused ads or if you need to temporarily pause a campaign while you work out some policy problems," Google informed.

"To find this new column, navigate to your Ads tab and click the "Columns" button to start customizing your columns. Under the "Attributes" section, click to add "Policy details" and save. You'll then see the new Policy Details column in your Ads tab," explains Google.

Google says this new policy column isn't yet downloadable in reports, but will soon be available.

Google Affiliate Network released a new recommendation engine today that redefines how you can find and take advantage of affiliate marketing opportunities. Publishers can find advertiser recommendations under the Advertisers > Recommended advertisers sub-tab.

"Each recommendation also shows why the recommendation was made, along with an estimate of earnings potential for that advertiser," Google said.

The advertiser recommendations are based on the following criteria: "Similar category: Advertisers are ranked by relevancy to your publisher category; and Revenue potential: Advertisers are ranked primarily based on estimated payout fees," Google said.

In addition to the average advertiser EPC, "each recommendation has an estimated advertiser EPC." "Estimated EPC is a brand new metric designed to help publishers understand how much they could potentially earn with that advertiser," Google said.

Google Affiliate Network: estimated advertiser EPC

Advertisers can now see publisher recommendations, too using the recommendation engine, the Publishers > Recommended publishers sub-tab shows a list of publishers that Google algorithms recommend as a good fit based on similar categories and revenue potential.

Google Affiliate Network: Recommended publishers

Google also brought the recommendations to the Links tab to help publishers find and promote the most relevant ads with the highest performance potential. "Under the Links > Recommended links sub-tab, display recommended text and banner links that Google algorithms predict may perform best for each individual publisher," Google adds.

Google Affiliate Network: Recommended Links

Google has also announced the winners of the Google Online Marketing Challenge (GOMC). "A total of 11,000 students from 86 countries/territories participated in this year's challenge and the results are in," Google stated.

The Global Winning team comes from the Warsaw School of Economics in Poland, under Professor Tymoteusz Doligalski. "Their three-week campaign generated almost 40,000 impressions and over 300% return on investment."

Check here for the 2012 GOMC final results.

Also, latest DoubleClick Search (DS) release, lets you now chart Max CPC as a metric in the performance summary graph. This gives you a great visual representation of a keyword's bids over time including:

  • "How frequently the bid is updated. We chart intra-day bid changes, so if a bid was updated 10 times in a day, there will be 10 time markers on the graph.
  • How the bid is trending over time. Are the changes gradual, drastic, increasing or decreasing, etc.
  • How the bid changes have affected other metrics. The Max CPC bids can be charted at the same time as any other metric, such as Cost.
  • How the Performance Bidding Suite is managing your keyword. If the keyword is in a bid strategy, you'll get greater visibility into DS-managed bid changes," informs DS team.

To chart a bid history:

  1. "Go to a Keywords page in the UI.
  2. Select one keyword in the statistics table and click Filter to selected.
  3. In the upper righthand corner of the performance summary graph, select Max CPC as a metric.
  4. You may also want to select a second metric like Cost, so you can see how cost correlated with your bids over time," explains the DS team.

You can learn more about charting a bid history in the Help Center article.

Chart Bid History in DoubleClick Search (DS)