Congressional District Targeting for Google AdWords; Google Custom Search Element v2 Now with Asynchronous Code Launched

Starting today, in addition to targeting specific zip codes in AdWords, Google introduces "Congressional District Targeting for Google AdWords," that allows political campaigns to reach voters within a specific Congressional District. Now, "with congressional district targeting in AdWords, campaigns can quickly and easily target their search, display, mobile and video ads solely within that particular […]

Starting today, in addition to targeting specific zip codes in AdWords, Google introduces "Congressional District Targeting for Google AdWords," that allows political campaigns to reach voters within a specific Congressional District.

Now, "with congressional district targeting in AdWords, campaigns can quickly and easily target their search, display, mobile and video ads solely within that particular district's border," posted Charles Scrase, Google Politics & Elections Team.

Congressional District Targeting for Google AdWords

You can start by heading into AdWords and selecting your District number from the location menu populated with district information in simple Google Maps format, prepared by Azavea. Build your ad and you're on your way.

Adding Scrase notes, "We've built a sizable team that is working around the clock to help all candidates get the most from their online advertising efforts."

By working across all four screens, digital ads are highly accountable, precise, and continually evolving.

Head over to the Four Screens to Victory site to learn more about how your campaign can win the moments that matter.

Google Custom Search Engine (CSE) that allows you to incorporate search functionality into your website/blog(s) by just adding a specific HTML markup, known as the "Custom Search element" into the web pages on your site -- today, received an update --Google just launched a new, improved version of the Custom Search element dubbed "Custom Search Element v2."

For those not aware, "Custom Search element renders a search experience (search boxes and results pages) on your site's pages. By controlling the placement of the Custom Search element on your pages and configuring your CSE settings, you can create customized layouts that are tuned for the look-and-feel of your website."

Highlights of the key improvements of Custom Search element v2:

  • Search UI is rendered based on the settings stored on the Google CSE servers. "This means that any configuration changes you make in the CSE control panel will automatically be reflected on your web pages the next time they reload," Google said. You no longer need to copy-and-paste new element code into your website when you modify your CSE using the control panel.
  • All element code is loaded asynchronously for reduced page load times.
  • Client-side customization allows you to overwrite global CSE settings on a per-page basis. For example, "you can enable search history, disable auto search on page load, configure different Google Analytics parameters, and more," Google explained. Customization is done through an easy-to-use HTML syntax which does not require any Javascript knowledge.

To start using Custom Search element v2 on your website, go to the "Get code" section of the CSE control panel and follow the instructions.