Tools to Better Manage Mobile Devices; Turbocharging Sites with PageSpeed Service; Optimizing Mobile-only AdWords Campaigns

People are using phones and tablets more than ever before to get work done from anywhere - in the field, to help manage mobile devices more easily across all mobile platforms for Google Apps, Google launched tools and recently introduced a number of new capabilities to help organizations better manage smartphones and tablets.Some of the […]

People are using phones and tablets more than ever before to get work done from anywhere - in the field, to help manage mobile devices more easily across all mobile platforms for Google Apps, Google launched tools and recently introduced a number of new capabilities to help organizations better manage smartphones and tablets.

Some of the newest features are focused on helping administrators enforce tighter security using mobile settings in the Apps control panel to keep company data safe.

We now offer administrators more ways to promote strong passwords on users' phones and tablets and allow policies that enforce data encryption, posted Hong Zhang, Google Apps Enterprise Mobile

New features let administrators set policies to allow or block the use of the phones' camera on Android 4.0+ devices and comply with organizational email retention policies. And now administrators can enforce these policies where available without disabling phones running older versions of Android that don't support all the latest policies, Zhang explained.

Alreday through the Google Apps Device Policy app, administrators have the ability to remotely erase data from lost or stolen devices. Now, with the extended capability, IT admins can grant end users the ability to remotely delete data from their phone as soon as they notice it's missing using the My Devices page, Zhang wrote.

new google tools for mobile devices management

For more detailed look at how the enterprise mobile offerings can benefit your business, watch the video below, or visit this Help Center article.

In other Google mobile news, the company mobile team shared five best practices for creating a mobile website and mobile targeted AdWords Search campaigns are a great way to get noticed in today's mobile world. Check them out below:

  1. Create a mobile site: Mobile sites are designed to fit on a small screen and help users reach information quickly and easily on their phones. Remember to make content easy to read and keep navigation simple and thumb friendly. Through GoMo, a Google initiave that provides tools and resources to make mobile sites, you can create your own site in minutes.

  2. Create mobile-friendly ad text: Use call-to-actions in your AdWords ad text that target people searching on their phones. Phrases like "Donate On Your Phone" or "Call Us Now To Volunteer" show users what to do next on their mobile device.
  3. Link ads to your mobile site: Make sure that your mobile ads lead users to your new mobile site. If you created your mobile site with GoMo, you'll need to add a mobile redirect (see the video below), a script that can tell when a user is on a mobile phone and then takes them to your mobile site, to your existing site.

  4. Optimize your keywords: Start your mobile-only campaign by adding your existing keywords. "After three to four weeks, look at your clickthrough rate (CTR) and conversion rate (if applicable). If a keyword has a low CTR or zero conversions, consider pausing the keyword or experimenting with new ad text," Google explained.

    Keep an eye on your See Search Terms Report and/or Google Analytics data to see what mobile users are searching for that leads them to your site. "These will help you find new keyword combinations and abbreviations you may have been unaware of."

  5. Add mobile sitelinks: You can help users navigate through your site and find additional material by adding sitelinks to your mobile ads. According to recent studies "campaigns with mobile sitelinks experience a 30% higher clickthrough rate than those without sitelinks," Google adds.

Google also shared tips how to turbocharging websites with the new "PageSpeed Service," an online optimizations service that automatically speeds up loading of web pages.

To make web more faster, Google today introducing a new rewriter called "Cache and Prioritize Visible Content". "This rewriter enables users to start interacting with the web page and consuming the content much sooner. It accomplishes this by optimizing the page as a whole using the following web page-aware techniques and with minimal configuration needed," Google posted.

Adding, "This rewriter works best when the page content is mostly generated on the server rather than via Javascript and only small portions of it are personalized."

  • "Make HTML cacheable. Typically, most web pages are not cached because they contain small amounts of personalized information or other non-cacheable data. This rewriter separates the non-cacheable portions from the HTML and enables caching for the rest of the content on PageSpeed servers. When the page is loaded, PageSpeed servers send the cacheable parts immediately while non-cacheable parts are fetched from the origin server & patched into the browser later.
  • Prioritize visible content rendering. Rendering of a modern web page requires several network resources, but not all of them are needed right away. This rewriter automatically determines and prioritizes the content that is above the fold of the browser, so that it doesn't have to compete with the rest of the page.
  • Defer Javascript. JavaScript execution is deferred until page load so that it doesn't block rendering of visible content," Google explained.

To see how this rewriter would benefit your site, you can check it out here. If you are satisfied with the results, you can sign up for PageSpeed Service here.

Those who already use PageSpeed Service, can find more details about enabling this rewriter here.

This rewriter will also be available to App Engine users of PageSpeed Service in the near future.